Style and Statistics

Оглавление

Bullard Brittany. Style and Statistics

Wiley & SAS Business Series

Acknowledgments

About the Author

Introduction

Chapter 1. The Changing Face of Retail

Chapter 2. Merchandise Financial Planning

Chapter 3. Assortment Management

Chapter 4. Fulfillment

Chapter 5. Pricing

Chapter 6. Marketing

Chapter 7. In-Store Experience

Chapter 8. Cybersecurity

Chapter 9. Customer Journey

Chapter 10. Millie and Boomer: Generations Unified

Chapter 11. How to Gain Personal Value from Analytics

References and Resources

Glossary

Retail Math

Index

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Thank you to all those who helped me get to where I am today. I’d like to thank the Retail Analytics team for contributing to the overall vision of retail: Lori Schafer, Dan Mitchell, Andrew Fowkes, Kevin MacDonald, Jason Gautereaux, and Colin Reid. I want to thank Elizabeth Dove, Donna McGuckin, Jeff Thomas, Susan Carol, Charlie Chase, and Lauren Case for reviewing my manuscript. Their review and feedback have enhanced the quality of this book, and I greatly appreciate their efforts. Thank you to my amazing editor, Stacey Hamilton. I also want to thank my management: Gene Gsell, Greg Soussloff, Sandy Defelice, and Jason Gautereaux for supporting my endeavors.

Shout-out to my SAS Professional Services team and the Beall’s family for shaping me into the retailer I am today: Steve Knopik, Lorna Nagler, Thomas Williams, Victor D’Amato, Ron Friese, Pam Meyer, Kerri Devine, Ann Ferguson, Scott Langford, Kristen Henrichs, and Phillip Wozny.

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“Channel” is a term retailers use to describe the mechanism through which customers shop and retailers connect with the customers. These channels include in-store, online, catalog, call center, mobile apps, social media, and so forth. Omnichannel is the means by which retailers and consumers engage with each other across touchpoints through one seamless customer experience. There is truly a plethora of touchpoints, including in-store, website, mobile site, mobile apps, Snapchat, Twitter, Pinterest, Instagram, Facebook, YouTube, and Amazon. The digital landscape also describes the mix of channels.

Due to the increase in channels, retailers are adjusting their business processes and technology to support omnichannel initiatives. Some retailers have separate buying teams for e-commerce versus in-store. In general, retailers are moving away from having separate buying teams to enhance the seamless transition between the channels. If two people are buying for swimwear, for example, it becomes much more difficult to have a cohesive message between in-store and online.

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