Оглавление
Charles G. Ross. The Writing of News
The Writing of News
Table of Contents
PREFACE
CHAPTER I. NEWSPAPER COPY
TERMINOLOGY
DIRECTIONS FOR PREPARING COPY
CHAPTER II. THE ENGLISH OF THE NEWSPAPERS
CLEARNESS
CONCISENESS
FORCE
SUGGESTIONS FOR HOME OR CLASS-ROOM STUDY
CHAPTER III. THE WRITER’S VIEWPOINT
FAIRNESS
IMPERSONALITY
GOOD TASTE
ORIGINALITY
SUGGESTIONS FOR HOME OR CLASS-ROOM STUDY
CHAPTER IV. THE IMPORTANCE OF ACCURACY
OBSERVATION
NAMES
STREET ADDRESSES
SPELLING
SUMMARY
SUGGESTIONS FOR HOME OR CLASS-ROOM STUDY
CHAPTER V. NEWS VALUES
THE REPORTER
WHAT IS NEWS?
THE NEWSPAPER’S PROBLEM
KINDS OF STORIES
SUGGESTIONS FOR HOME OR CLASS-ROOM STUDY
CHAPTER VI. WRITING THE LEAD
WHAT THE LEAD IS
WHAT THE LEAD SHOULD CONTAIN
OBSERVANCE OF STYLE
LEADS TO BE AVOIDED
SENTENCE STRUCTURE
LEADS THAT BEGIN WITH NAMES
THE GENERAL RULE
STUDY OF 100 TYPICAL STORIES
SUGGESTIONS FOR HOME OR CLASS-ROOM STUDY
CHAPTER VII. THE STORY PROPER
COMPRESSION AND EXPANSION
THE MECHANICS OF THE STORY
SUGGESTIONS FOR HOME OR CLASS-ROOM STUDY
CHAPTER VIII. THE FEATURE STORY
WHAT THE FEATURE STORY IS NOT
STORIES FOR ENTERTAINMENT
THE HUMAN-INTEREST STORY
THE EDITOR’S PROBLEM
SUNDAY MAGAZINE STORIES
SUGGESTIONS FOR HOME OR CLASS-ROOM STUDY
CHAPTER IX. THE INTERVIEW
WHEN THE INTERVIEW IS INCIDENTAL
WHEN THE INTERVIEW IS THE STORY
SUGGESTIONS FOR HOME OR CLASS-ROOM STUDY
CHAPTER X. SPECIAL TYPES OF STORIES
FIRE STORIES
DEATH STORIES
WEDDING STORIES
CRIME STORIES
BUSINESS STORIES
SECOND-DAY STORIES
REWRITING
SUGGESTIONS FOR HOME OR CLASS-ROOM STUDY
CHAPTER XI. THE CORRESPONDENT
WRITING FOR THE WIRE
SOME PITFALLS TO BE AVOIDED
WHAT NOT TO SEND
WHAT TO SEND
SPORTING NEWS
HOW TO SEND
HANDLING THE BIG STORY
SENDING BY MAIL
GENERAL INSTRUCTIONS
PAYMENT
CHAPTER XII. COPY READING
QUALIFICATIONS FOR THE WORK
ORGANIZATION OF COPY READERS
EDITING THE STORY
RULES ABOUT LIBEL
THE GUIDE LINE
MARKS USED IN EDITING
ADDITIONS AND INSERTIONS
THE LIGHTER SIDE
THE COPY READER’S SCHEDULE
CHAPTER XIII. WRITING THE HEAD
FIRST REQUISITES OF THE HEAD
DEFINITENESS
THE QUESTION OF TENSE
THE MECHANICS OF THE HEAD
SOME THINGS TO AVOID
SYMMETRY AND SENSE
SPECIAL KINDS OF HEADS
CAPITALIZATION
CHAPTER XIV. DON’TS FOR THE NEWS WRITER
CHAPTER XV. NEWSPAPER BROMIDES
INDEX
