Описание книги
Have you ever wondered why some products or services just felt right to you? The truth is, success is not coming from an earth-shattering vision or from being charismatic. Success in product development and product management is about connecting the dots and translating the right vision into the right product.
There is no foolproof recipe for product strategy. But there is a process that enables you to craft your unique strategy. A constant rhythm of product management that guides you both in daily business decisions and on your long journey towards realizing your overarching vision. This book lays out the complete process with templates and checklists and gives you everything you need to be a product strategy rockstar.
These tools have been battle-proofed by companies like Amazon, Google, Microsoft and most of the startups you actually heard of. Think of them as a best-of-mixtape of product management practices put together in a unique, coherent package and process.
There is no foolproof recipe for product strategy. But there is a process that enables you to craft your unique strategy. A constant rhythm of product management that guides you both in daily business decisions and on your long journey towards realizing your overarching vision. This book lays out the complete process with templates and checklists and gives you everything you need to be a product strategy rockstar.
These tools have been battle-proofed by companies like Amazon, Google, Microsoft and most of the startups you actually heard of. Think of them as a best-of-mixtape of product management practices put together in a unique, coherent package and process.