Circular Economy For Dummies

Circular Economy For Dummies
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Imagine a future free from wasted materials, labor, and energy for you, your business, and your family A circular economy is an economic system designed to save money, eliminate waste, and achieve deep sustainability. No-brainer, right? Circular Economy For Dummies explains why the old way of doing things (the take-make-waste model of a linear economy) is fast going the way of the dinosaurs, and it gets you ready to think circular. From business processes and material lifecycles to circular design in just about every industry, this book is a fascinating glimpse into the sustainable future we urgently need. Whether you’re a designer looking to create better products, a manufacturer looking to streamline your operations, or simply looking to develop a healthy and sustainable lifestyle, this book shows you how. Learn how to innovate for a circular economy, how to turn trash into treasure, and how to calculate the (potentially large) amount of money this will save you. And—bonus—you'll feel good doing the right thing and being a part of our regenerative future! Challenge the assumptions behind the old-school «linear economy» model Learn how we can work together to achieve a waste-free future Save money by rethinking your resource use or business supply chain Reimagine households, neighborhoods, schools, companies, and societies The future is circular. Buck business-as-usual and learn how to create a circular economy for all!

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Eric Corey Freed. Circular Economy For Dummies

Circular Economy For Dummies® To view this book's Cheat Sheet, simply go to www.dummies.com and search for “Circular Economy For Dummies Cheat Sheet” in the Search box. Table of Contents

List of Tables

List of Illustrations

Guide

Pages

Introduction

About This Book

Foolish Assumptions

Icons Used in This Book

How This Book Is Organized

Part 1: Linear Is Out, Circular Is In: An Economic Revolution

Part 2: Rethinking Business for a Circular Economy

Part 3: Rethinking Material Lifecycles — The Circular Perspective

Part 4: Redesigning the Future to Be Circular

Part 5: Creating a Circular Economy for All

Part 6: The Part of Tens

Beyond the Book

Where to Go from Here

Linear Is Out, Circular Is In: An Economic Revolution

Rejecting Waste, Rethinking Materials, and Redesigning the World

Rejecting the Idea of Waste

Waste as a driver of the economy

Waste as a resource

LEADERS FOR CHANGE

Rethinking Material Lifecycles

Take, make, and waste

Making technical materials circular

Making biological materials circular

Upcycling versus downcycling

Redesigning the Future to Be Circular

Food production

Circular businesses, products, and clothing

A circular economy for all

What’s Wrong with Being Linear, Anyway?

We’re Taking the Wrong Stuff

PLASTIC: BY THE NUMBERS

We’re not importing this stuff from space

Everyone keeps having kids

We don’t have as much as we thought

It all revolves around oil

We’re Making the Wrong Stuff

You’re buying trash

Even kids can build with blocks

Trying to recycle the unrecyclable

We’re using materials that are bad for us

We’re Wasting the Wrong Stuff

It all comes at a big cost

We’re running out of room

It’s expensive to throw things away

The debt collector is knocking at the door

Change Is Really Hard, We Know

If it ain’t broke, don’t fix it

Taking risks

NADINE GUDZ SPEAKS

A Growing Demand for a Circular Economy

The Drive to Make Money

Redefining risk and liability

Innovating to attract new customers

The Drive to Be Healthier

Lifestyles that foster health and sustainability

Wellness as a priority

The Drive to Be in Compliance

Environmental, social, and corporate governance

Corporate social responsibility (CSR)

Climate and shareholders

A Larger Drive Toward Deep Sustainability

This has been brewing for a while

Precedents

Regenerative design

Industrial ecology

Biomimicry

Natural capitalism

Cradle to cradle

The performance economy

The blue economy systems approach

Looking to the future

SHAR OLIVIER SPEAKS

From Linear To Circular: What You Need To Know

So Much Chaos: Understanding Entropy

Externalized costs

Linear versus circular: A hilarious-yet-depressing comparison

Examining the strengths of the circular economy

Looking at the weaknesses of the circular economy

Evaluating the opportunities of the circular economy

Recognizing the threats accompanying the circular economy

Borrow from nature, not from the future

Waste = Food: Redefining Disposal

All materials have another use

Looking at reuse programs

Exploring community cooperatives and exchanges

Product stewardship

Building Resilience Through Diversity: Redefining Strength

Responding to disruption

Takes a lickin’ and keeps on tickin’

Durability and reparability policies

Rethinking Business for a Circular Economy

Identifying Your Business Opportunities

Exploring the Benefits of Going Circular

Exploiting the profit opportunities

Reducing volatility and ensuring greater supply chain security

Managing the new demand for business services

Improving customer interaction and loyalty

THE FIVE BIGGEST MISCONCEPTIONS ABOUT THE CIRCULAR ECONOMY

Rethinkingthe Business Model

Building new types of capital

Rethinking money as the only medium of exchange

Reflecting the true cost of products

Embracing diversity

Rethinking your supply chain

Designing for the future

Examining Business from a Global Perspective

RON SHERGA SPEAKS

Rethinking the Conventional Business Model

RECOGNIZING THAT BUSINESSES HAVE LIFECYCLES

Rethinking How We Look at Cost

The hidden cost of procurement

RETHINKING WASTE DISPOSAL

The hidden impact of transportation

The hidden burden of inventory

The hidden secrets of quality

Maximizing Your Value Proposition to Customers

Becoming a mission-driven company

Safeguarding your workers

Greenwashing

Turning Obstacles into Opportunities

Listening to customers

Creating unspoken demand

Rethinking old assumptions

Bending linear into loops

Thinking of businesses as a system

Exploring the Essentials of a Circular Business Model

The Six Rs: Your New Circularity Mantra

Refuse: Say no to what you don’t need

Reduce: Use less for longer

Reuse and remanufacture: Extend product life

Repurpose: Find other uses

Recycle: Return materials for rebirth

Rot: Return it to the soil

Developing a Circular Business Structure: The Bones of the Operation

Identifying potential material loops

Considering innovative business models

Who’s at the table? Engaging your stakeholders

Developing a message

Benchmarking and improvement

CAROLYN BUTLER SPEAKS

’Round and ’Round: Making Your Products Circular

Managing Material Lifecycle Performance

Designing products for reuse

Designing products to be remanufactured

Designing products for recycling

Making Your Product Lifecycle Smarter

Creating effective and serviceable products

Being flexible

Seeking collaborators and partners

How It All Comes Together

Everything is circular first

Everything is transparent

JULIA FARBER SPEAKS

From Trash to Treasure: Converting Waste into Products

Seeing Why the Circular Economy Is All About Retaining Value

COMPANIES THAT CONVERT TRASH INTO TREASURE

Stop Being Linear: It’s a Waste of Time

Why Buy Waste When You Can Sell It?

Selling your old stuff

Selling junk cars for scrap

Resell your clothes and household goods to consignment shops and online outlets

Reuse and remake what you can with you have

Sell old technology and computer components to computer factories

Spruce up old appliances and resell them

Buyback programs are a good last option

Get creative and innovative

Starting your own business

Upcycle, or “creatively reuse,” all materials in the supply chain

Develop new markets and customers

Write a business plan

Join a business networking support group with similar values

Set up your own electronic storefront

Troubleshooting a Wasteful Product Lifecycle

Where the wild things are

Signed, sealed, delivered

Waste not, want not

Being a sustainable shopper

Finding value in the ugly

DAVE BENNINK SPEAKS

Rethinking Material Lifecycles: The Circular Perspective

Understanding the Circular Material Lifecycle

Viewing the Entire Spectrum of Environmental Impact

Defining degenerative lifecycles

Defining sustainable lifecycles

Defining regenerative lifecycles

Understanding the Ellen MacArthur Foundation’s Butterfly Diagram

Examining the circular economy's structure: The bones of the operation

Renewables flow management: Harnessing biological cycles

Stock management: Optimizing technical cycles

Promoting environmental restoration: Investing now to obtain even more later

MARISA GRUBER SPEAKS

Analyzing Material Lifecycle Processes

Looking at Material Processes

Fostering transparency

Instituting chemical management

Rewarding innovation

The Lifecycle Principles: Identifying Where Change Can Happen

Preserving natural capital

Enhancing the usefulness of products, components, and raw materials

Developing effective systems that minimize negative externalities

Looking at Opportunities for Optimization

Refusing the new: Reusing the old

Employing the remaining factor: Remanufacturing

Biochemical extraction for the win

JEFF FROST SPEAKS

Improving the Material Lifecycle

Improving How Material Lifecycles Function

Looking at Materials in a New Way

Getting to know your lifecycle

WHO NEEDS “NEW” THINGS, ANYWAY?

Refuse before you reduce, reuse, and recycle

Examining Operations in a New Way

Looking at human capital

You can be everywhere

Connecting Sourcing, Suppliers, and Customers

ABRAHAMSSON LINDEBLAD SPEAKS

It All Comes Down to Selecting the Right Materials

The Good, the Bad, and the Ugly: Exploring Materials

Oil or Plastics — They're Really Much the Same Thing

What’s Harder than Rock? Metals

Paper Products and Cardboard

Through the Looking Glass

And Everything In-Between

Identifying Hazardous Materials

Red list materials

Red list material alternatives

Volatile organic compounds (VOCs)

Sourcing, Ethics, and Standards

Understanding strategic sourcing

Establishing ethics

Exploring certifications and standards

Circular Materials, Products, and Packaging

Redesigning Materials and Products: The Transition from Linear to Circular

“Less bad” does not equal “good”

Planning for material reincarnation

How To Keep Materials In Use Forever

Why things break

From planned obsolescence to planned permanence

Shipping Global versus Producing Local

Building a regional economy: A shipping substitute

You’ve got to be shipping me

Permanent packaging

MARK HERREMA SPEAKS

Redesigning the Future to be Circular

The Circular Economy of Food Production

Examining the Two Ways of Producing Food

Investigating the Hidden Costs of Agriculture

Food waste: Expending money, time, and resources unnecessarily

WEED AND SHROOMS: EARTH’S HEALING METHODS

Environmental degeneration: Damaging the planet with increasing speed

Permaculture to the Rescue

Following nature’s lead: Permaculture design principles

Taking a look at permaculture management zones

Circularity for Design

Redesigning Design

Understanding circular design

COMMON MISCONCEPTIONS IN CIRCULAR DESIGN

Designing out waste

Keeping products and materials in use

Regenerating natural systems

Recognizing the Problems Designers Face

We’re being overtaken by trash

We’re running out of materials

We’re choking on carbon

Creating a Framework for Circular Design

Applying the ReSOLVE framework to buildings

Layers of useful life

Putting the pieces together

BUILDING FOR A LIFECYCLE: USGBC ADVANCES CIRCULARITY THROUGH LEED

Circular Economy for Builders, Makers, and Manufacturers

Assessing a Building’s Lifecycle

Defining construction and demolition debris

Gauging the economic opportunities of C&D waste

Measuring C&D waste impact

Defining lifecycle impacts

Identifying human health hazards and promoting transparency

People, planet and profit

THE JOYS OF ADDITIVE MANUFACTURING

Selecting Appropriate Building Products

Sourcing responsibly

Something stinks

We All Embody Carbon

The human’s relationship to carbon

The building’s relationship to carbon

Operational carbon

Embodied carbon

Carbon influences on building design

Straight from the Open Source

Recognizing the benefit

Looking at open source in action

The Circular Economy for Fashion and Clothing

Sewing Together the Issue: Where Fashion Is and Where It’s Headed

Fashion = Waste + Pollution

The current trajectory to catastrophe

Making It Circular: A Future Forecast for Fashion

The Phase Out phase

Redesigning how clothes are used

Optimizing collection and recycling

Relying on renewable resources

JEFF DENBY SPEAKS

Comparing Common Fashion Fabrics

Plastic

Polyester

Nylon

Acrylic

Plants

Cotton

Viscose

Lyocell

Linen and industrial hemp

Animals

Wool

Silk

Creating a Circular Economy for All

Understanding an Individual’s Circular Opportunities

Looking at the Food You Eat

Sourcing

Managing food waste

RORY USHER SPEAKS

Sizing Up the Products You Buy

Recycling: The last resort

Selecting products with reuse potential

Evaluating the House You Live In

Considering lifecycle costs

Building better

Thinking About the Way You Commute

Be car-less for once

Choose more efficient options

Revisiting the Way You Work

Promoting telecommuting and teleconferencing

Managing office supplies

Creating a Career in the Circular Economy

Looking at the Future of Jobs

Jobs that are central to the circular economy

Jobs that are enabling the circular economy

Jobs that are indirectly related to the circular economy

KICKING OFF INNOVATION IN SPORTSWEAR

Skills required for a circular economy

Where to Go for More Education

Earning certifications

Earning degrees and diplomas

A Global Vision of a Circular Economy

Seeing What a Circular Community Looks Like

Sourcing community resources and aid

Looking at food management

Eyeing transportation

Seeing What a Circular University Looks Like

Learning from living laboratories

Insisting on data visibility

Seeing What a Circular Restaurant and Brewery Look Like

Fostering effective and efficient sourcing and prep

Revising service standards

Viewing waste as a resource

The Part of Tens

Ten Questions to Ask About Your Material Lifecycle

Where Did This Material Come From?

What Are the By-Products of Harvesting This Material?

What Are the By-Products of Manufacturing This Material?

How Is the Material Delivered?

How Is the Material Installed?

How Is the Material Maintained, Powered, or Operated?

How Healthy Are the Materials?

What Can We Do with These Materials After We’re Done with Them?

What Can Be Done to Extend, Prolong, or Maintain the Material?

What Can We Do to Encourage the Reuse, Refurbishment, Redistribution, or Remanufacture of the Material?

Ten Questions to Foster Innovative Thinking

How Can We Make This Product Redundant?

How Can We Rethink How This Product Is Used?

How Can We Reduce the Resources or Materials Used?

In What Ways Can This Product Be Reused by Another Consumer?

In What Ways Can This Product Be More Easily Maintained and Repaired?

In What Ways Can This Product Be Restored or Kept Up-to-Date?

How Can Discarded Parts Be Remade into a New Version of the Same Product?

How Can Discarded Parts Be Remade Into a New Product?

In What Ways Can We Recycle These Materials into Quality Products?

How Can We Dispose of This Material in a Manner That Recovers Energy?

Ten Questions to Ask about Your Supply Chain

What Drives Your Product Design?

What Are Your Users' Needs?

Will Your Customers Access or Will They Own Your Product?

Who Are Your Partners?

What Materials Are Required?

How Will You Produce Your Product?

How Will Users Receive Your Product?

How Will You Support the Repair and Maintenance of Your Product?

What Refurbishment Options Will You Offer for Your Product?

How Will You Reclaim Your Product at Its End of Life?

Ten Questions That Reveal How Much Your Waste Is Costing You

What Labor Costs Are Tied to Waste Disposal?

What Is the Real Cost of Waste Disposal?

What Is the Impact on Human Health?

How Does Waste Impact Ecosystem Services?

What Is the Innate Value of Waste?

How Much Raw Material Is Required to Offset Waste?

What Are the Indirect Costs of Waste?

How Much Does Poor Efficiency Cost?

What Natural Resources Are Required for Waste?

What Waste Remediation Will Be Required?

Index. A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Z

About the Authors

Dedication

Authors’ Acknowledgments

WILEY END USER LICENSE AGREEMENT

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Welcome to Circular Economy For Dummies!

This is a book about materials and waste, but it’s also a book about design and business and how these elements are connected. At its heart, this book is about rethinking how we humans can create food, buildings, fashion, and other products without destroying Planet Earth and burying the world in waste.

.....

Businesses are realizing that the way they operate and the impact they have on the environment greatly impacts their ability to maintain customers. Transitioning from a linear way of producing products to a circular one won’t be necessary only from an environmental perspective, but from a social and economic perspective as well. To minimize the negative impact on the environment, businesses will need to adjust the relationship they have with customers to maximize the value of the products they create. Rather than businesses viewing success as the number of products made per year, they will instead base their bottom line on the number of products kept in use per year. Though waste certainly creates a demand for companies to continue selling new products, eliminating waste doesn’t have to eliminate demand. By maintaining the ownership of a product rather than selling it, new business opportunities emerge in the world of maintenance and repair. Though eliminating waste minimizes the need for new products, it certainly increases the need to service existing products. The circular economy will demand that new business models focus on maintaining products rather than on making new products.

In addition to the relationship that businesses and customers have, the way products are made will also require a major shift. Accepting waste as a component of a product’s lifecycle encourages production processes where the sourcing of the required materials and durability of those materials remain as cheap as possible. Products are designed with planned obsolescence and minimal opportunities for repair for a reason: to encourage the purchasing of new products. However, by eliminating waste as a necessary step in a material lifecycle and shifting business services from product production to product maintenance, products can be designed to last for longer periods.

.....

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