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Gail Z. Martin. 30 Days to Online PR and Marketing Success
Author’s Note
Foreword
1 Why Most PR and Marketing Fails
2 The Most Powerful Online PR and Marketing Tool: The Business Plan
3 Digging Into the Business Plan for a PR and Marketing Payoff
4 Mining PR and Marketing Gems From the Business Plan
5 Creating a PR and Marketing Action Plan
6 Finding Your Real Story and True Voice
7 Touches to Transactions
8 The Power of Online PR
9 Effective PR and Marketing in the Age of Google
10 Writing the Online Press Release
11 Great Reasons Not to Target Mass Media (and Where You Can Focus Instead)
12 The Magic of Multi-Media Releases and Online Ads
13 Keywords Are King
14 Creating the Magic Media List for Your Topic
15 Your Online Press Kit
16 Distributing Your Release Online
17 The Multiplyer Magic of Autoresponder Marketing
18 Rule the “Airwaves” With Internet Radio and Podcasts, Virtual Video, and Web TV
19 Rock the World With Affiliate Marketing
20 PR and Marketing Gold With Professional and Industry Media
21 Social Media and Online PR and Marketing
22 Online Marketing and the “New” Media Revolution
23 The Power of “Local” Online Media
24 Online Newsletters
25 Using Teleseminars and Webinars
26 Online Events for Speakers and Authors
27 Basic E-Commerce Ties Promotion to Payoff
28 Hybrid Online Tools Bring the Pieces Together
29 SEO Basics for Online PR and Marketing
30 Where Do I Go From Here?
Afterword
Recommended Websites
About the Author
Отрывок из книги
A word about the way this book works: If you read 30 Days to Social Media Success or other books in this series, you may find the first six chapters to be familiar. That’s because they lay the groundwork for the rest of the advice in the book. If you’re a new reader, these chapters are essential to get the maximum value from the book. If you’re a returning reader, feel free to review these chapters so that the information is fresh in your mind; you’ll need it going forward.
Though the author and editors have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy, fitness, applicability, or completeness of the contents of this book, and specifically disclaim any implied warranties, merchantability, or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the editor nor authors shall be liable for any loss of profit or any commercial damages, including but not limited to special, incidental, direct, indirect, punitive, consequential, or other damages arising directly or indirectly from any mentioned product, service, or Website, or from the use of this material, which is provided “as is.” Nothing in this book should be construed as a guarantee of results or earnings. Your results depend on many factors, including your effort and skill. No warranty is made by either the author or the publisher for the performance, effectiveness, or applicability of any sites listed or linked to in this book. The Websites cited in the book and all associated trademarks are the property of their rightful owners. Neither the author nor the publisher control the content on any third-party sites mentioned in the book, and no warranty or guarantee of results is made regarding the products or services offered by third-party sites mentioned in the book. All brand names are the property of their rightful owners.
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Recommit to set aside at least 30 minutes each day to developing your social media marketing strategy for the next 30 days. (Thirty minutes is a minimum. Once you get started, you’ll want to spend an hour, so block out the time now.)
Expect success by throwing yourself whole-heartedly into this 30-day commitment. If the little voice in the back of your head keeps saying, “This is ridiculous. This isn’t going to work,” you are programming yourself for failure. Program yourself for success by writing down 30 things you would like to achieve from your online marketing and PR strategy. Some ideas include:
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