LinkedIn For Dummies

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Joel Elad. LinkedIn For Dummies

LinkedIn® For Dummies® To view this book's Cheat Sheet, simply go to www.dummies.com and search for “LinkedIn For Dummies Cheat Sheet” in the Search box. Table of Contents

List of Illustrations

Guide

Pages

Introduction

About This Book

Foolish Assumptions

Icons Used in This Book

Beyond the Book

Where to Go from Here

Understanding LinkedIn Basics

Looking into LinkedIn

Understanding Your New Contact Management and Networking Toolkit

Keeping track of your contacts

Understanding the different degrees of network connections

THE DIFFERENCE BETWEEN A USER AND A LION

Discovering What You Can Do with LinkedIn

Building your brand and profile

Looking for a job now or later

Finding out all kinds of valuable information

Expanding your network

Navigating LinkedIn

Touring the top navigation bar

Looking at the Settings & Privacy page

Understanding LinkedIn Costs and Benefits

Weighing free versus paid accounts

Comparing the paid accounts

Upgrading to a premium account

Signing Up and Creating Your Account

Joining LinkedIn

Joining with an invitation

Joining without an invitation

Completing the sign-up process

Building Your Network

PRIVACY CONFIDENTIAL

Completing Your Profile

Adding a Summary and Basic Information

Updating the basic information sections

Writing your summary first

THE $5,000 PROFILE UPDATE

Completing Your Summary

Adding More Profile Sections

Adding a Position

Reporting Your Education

Setting Your Profile URL and Public View

Finding Others and Getting Connected

Discovering and Building Your Network

Searching Your First-Degree Connections

Searching the LinkedIn Network

Starting with basic search options

Advanced searching with filters

Performing advanced searches

Saving searches for future use

Growing Your Network

Building a Meaningful Network

Importing Contacts into LinkedIn

Importing a contacts list from your email system

Checking for members

Finding classmates

Using the People You May Know feature

Browsing your connections’ networks

Sending Connection Requests

Sending requests to existing members

Understanding why you shouldn’t use canned invitations

Sending requests to nonmembers

Communicating the value of joining LinkedIn

Removing people from your network

Accepting (or Gracefully Declining) Invitations

Managing Messages and InMail

Using InMail versus Using LinkedIn Messages

Understanding LinkedIn messages

Understanding your inbox

Getting to know InMail

Sending InMail

Managing Invitations

Tracking sent invitations

Tracking received invitations

Setting Up an Introduction

Planning your approach to each person

Sending an introduction request message

Managing Introduction Requests

Accepting requests and forwarding the introduction

Gracefully declining requests

Interacting with and Endorsing Your Network

Interacting with Your Network

Creating a status update to stay connected

Interacting with status updates

Giving and Receiving Endorsements on LinkedIn

Endorsing someone on LinkedIn

Accepting endorsements on LinkedIn

Managing your skills and endorsements

Growing and Managing Your Network

Understanding Your News Feed

Understanding the News Feed

Configuring Your News Feed

Setting Up Digest Notifications

Writing an Article on LinkedIn

Managing Post Interactions

Exploring the Power of Recommendations

Understanding Recommendations

Writing Recommendations

Choose wisely, grasshopper: Deciding whom to recommend

Look right here: Making your recommendation stand out

Creating a recommendation

Requesting Recommendations

Choosing whom to ask

Creating a polite recommendation request

Gracefully Declining a Recommendation (or a Request for One)

Managing Recommendations

Editing or removing recommendations you’ve made

Handling new recommendations you’ve received

Removing or requesting to revise a recommendation

Accessing LinkedIn with a Mobile Device

Surveying the LinkedIn Mobile App

Installing Any LinkedIn Mobile App

Breaking Down the Sections of the LinkedIn Mobile App

Connecting Your App Usage with Website Usage

Configuring Settings Like a Pro

Using the Settings & Privacy Page as a Command Console

Starting with Basic Account Changes

Controlling Visibility and Privacy Settings

Finalizing Your LinkedIn Communications Settings

Using LinkedIn with Your Internet Activities

Exporting LinkedIn Connections to Your Email Application

Creating your contacts export file in LinkedIn

Exporting contacts to Office 365

Exporting contacts to Outlook (non-Office-Suite version)

Exporting contacts to Gmail

Exporting Your Profile and Badge

Exporting your profile to a PDF file

Creating a public profile badge for other websites

Finding Employees, Jobs, and Companies

Finding Employees

Managing Your Job Listings

Posting a job listing

Advertising your job listing to your network

Reviewing applicants

Screening Candidates with LinkedIn

Using Strategies to Find Active or Passive Job Seekers

Finding a Job

Searching for an Open Position

Tuning Up Your Profile and Network to Make a Good Impression

Preparing Your Profile and Account Settings for Job Searches

Checking your profile’s visibility

Optimizing your profile

Involving LinkedIn in Job Search Strategies

Leveraging connections

Finding people with the same or similar job

Taking advantage of your alma mater

Finding target company referrals

Following Companies

Searching for Companies

Putting Your Company on LinkedIn

Adding a Company page to LinkedIn

Using LinkedIn for Everyday Business

Getting Connected with Groups

Reaping the Benefits of Groups

Understanding the Two Types of Groups

Joining a Group

Starting and participating in group discussions

Viewing a group’s membership list

Creating a Group

Setting Up the Group and Inviting Members

Building and managing your member list

Crafting your invitation email

Approving members to your group

Implementing Sales and Marketing Techniques

Marketing Yourself through LinkedIn

Optimizing your profile

Marketing yourself to your network

Marketing Your Business through LinkedIn

Using online marketing tactics with LinkedIn

Mining for Clients

Generating leads with the Advanced People search

Finding the decision-maker

Closing the Deal

Preparing for the client meeting

Reporting a positive sale

Using LinkedIn Ads

Understanding LinkedIn Ads

Finding Out about Filtering Options

Creating an Ad Campaign

Managing Your Ad Campaign

Discovering Creative Uses of LinkedIn

Mashing LinkedIn with Other Services

LinkedIn and Google Alerts

LinkedIn Archives and Data Syncing

LinkedIn and WordPress work together

Building Your Focus Group

Using Location-Based LinkedIn Ideas

Building your network before moving to a new city

HELLO? ANY OPPORTUNITIES OUT EAST?

Arranging face-to-face meetings when traveling

Networking with LinkedIn … in person!

The Part of Tens

Ten LinkedIn Do’s and Don’ts

Do Keep Your Profile Complete and Current

Don’t Use Canned Invitations

Don’t Expect Everyone to Network as You Do

Do Your Homework

Do Give LinkedIn Messages Equal Importance

Don’t Spam

Do Make New Connections

Do Cross-Promote

Do Add Value to the Process

Don’t Confuse Quantity with Quality

Ten LinkedIn Resources

The Official LinkedIn Blog

LinkedIn Integrations with Zapier

LinkedIn Marketing Solutions

LinkedIn YouTube Channel

Linked Intelligence

LinkedIn Speaker Series Podcast

LinkedIn Plugins

Social Media Examiner

TextExpander

Buffer

Index. Symbols and Numerics

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y

Z

About the Author

Dedication

Author’s Acknowledgments

WILEY END USER LICENSE AGREEMENT

Отрывок из книги

Relationships matter. Ever since the dawn of time, when Fred Flintstone asked Barney Rubble whether there was any work at the quarry, human beings have networked. We’re social creatures who like to reach out and talk to someone. As the Internet developed and grew in popularity, people rapidly took advantage of this new technology for communication, with email, instant messaging, personal web pages sharing voice, video, and data, and lots of other applications to keep everybody connected. But how can the Internet help you do a better job with your professional networking? I’m glad you asked! Welcome to LinkedIn For Dummies, 6th Edition.

LinkedIn was founded in 2003 by a guy named Reid Hoffman, who felt that he could create a better way to handle your professional networking needs. He saw lots of websites that let you build your own page and show it to the world, extolling your virtues and talents. But a lot of the popular websites that Hoffman came across at that time focused more on the social aspects of your life and not that much on the professional side. LinkedIn changed all of that with its approach of augmenting all the professional networking you do (or should do) daily. You don’t have to be looking for a job to use LinkedIn, but if you are looking, LinkedIn should be part of your search. As Hoffman put it, LinkedIn was designed to “find and contact the people you need through the people you already trust.”

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The hidden power of LinkedIn is that it helps you find jobs you weren’t looking for or applying to directly. This is when you’re a passive job seeker, currently employed but interested in the right opportunity. As of this writing, hundreds of thousands of recruiters are members of LinkedIn, and they constantly use the search functions to go through the database and find skilled members who match their job search requirements. Instead of companies paying big money for resume books, they now have instant access to millions of qualified professionals, each of whom has a detailed profile with skills, experience, and recommendations already available.

This practice of finding passive job seekers is growing quickly on LinkedIn, mainly because of the following reasons:

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