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Kurtis Mueller. Start & Run a Tattoo and Body Piercing Studio
START & RUN A TATTOO & BODY PIERCING STUDIO
Introduction
1. Is This Business Right for You?
1. You Must Have Motivation
2. You Must Have Thick Skin
3. The Importance of Connections in the Industry
4. Be Prepared Financially
5. Have a Support System
2. Finding a Good Location
1. Research the Market
2. Things to Consider When Choosing a Location
2.1 Proximity to the competition
2.2 Consider your clientele
2.3 Availability of parking and transportation
2.4 Zoning regulations
2.5 Health and safety regulations
3. Negotiating a Commercial Lease
4. Pros and Cons of Buying an Established Tattoo and Piercing Studio
3. Develop a Business Plan
1. Reasons to Create a Business Plan
2. What Goes into a Business Plan
2.1 Executive summary
2.2 Mission and vision statements
2.3 History and background
2.4 Description of your business
2.5 Company values
2.6 Operations and employees
2.6a Location and facilities
2.6b Equipment
2.7 Market research
2.8 Sales and marketing strategy
2.9 Financial Plan
2.9a Income statement
2.9b Cash-flow projection
2.9c Balance sheet
2.9d Financing
2.10 Forecasts and projections
3. Revisit Your Business Plan
4. Setting up Your Business Structure and Finances
1. Setting up Your Business Structure
1.1 Sole proprietorship
1.2 Partnership
1.2a Partnership agreement
1.3 US limited liability company (LLC)
1.4 US C corporation
1.5 Incorporation in Canada
2. How to Finance Your Studio
2.1 Loans from financial institutions
2.2 Personal lenders
3.3 Investors
5. Creating the Business
1. Choosing Your Business Name
1.1 Filing a fictitious business name
2. Seller’s Permit
3. Employer Identification Number or Business Number
4. Taxes
5. Open a Business Bank Account
6. Insurance
6.1 Body art and liability insurance
6.2 Property and contents insurance
6.3 Disability insurance
7. Licenses and Certification
7.1 Business license
7.2 Artist certification
6. General Laws, Regulations, and Health Regulations for Tattoo Studios
1. Studio Regulations
2. Artist Regulations
3. Regulations for Serving Clients
4. Other Rules
5. Health Inspections and Regulations
5.1 Health permit
5.2 Spore testing
7. Setting up Your Studio
1. Renovations
2. Signage
3. Payment Methods
3.1 Credit and debit card machines
3.2 Payments to suppliers
4. Equipment and Supplies
4.1 Medical equipment
4.2 Tattoo equipment
4.3 Piercing equipment
4.4 Sterilization equipment
4.5 Calculating your equipment budget
4.6 Pigments and inks
4.6a The three- to five-year tattoo ink myth
4.7 Bandages
4.8 Office equipment, furniture, and supplies
5. Jewelry
6. Temperature and Lighting
8. Marketing and Advertising
1. Pricing Your Products and Services
2. Branding Your Business
3. Business Cards and Flyers
4. Creating a Buzz Online
4.1 Social media
4.2 Blogging
4.3 Website
5. Ways to Advertise Your Studio
5.1 Advertising through community and charity events
5.2 Co-advertise with other businesses
5.3 Client referrals and word-of-mouth advertising
5.4 Advertising in newspapers and magazines
5.5 Speaking engagements
5.6 Newsletters
6. Attend Tattoo Conventions
7. Promotional Merchandise
8. Recognition of Your Artists’ Work
9. Hiring Tattoo Artists
1. Hiring and Interviewing Tattoo Artists
1.1 Where to find great artists
1.2 Interviewing artists
1.3 References and background checks
2. Training Tattoo Apprentices
3. Artist and Apprentice Contracts
3.1 Covenants of the studio
3.2 Covenants of the artist
3.3 Covenants of the trainer
3.4 Covenants of the apprentice
3.5 General provisions
3.6 Signing the contract
4. How to Pay Your Artists
5. When an Artist Leaves
10. Hiring Body Piercers
1. Hiring and Interviewing Body Piercers
1.1 How to find great piercers
1.2 Interviewing piercers
1.3 References and background checks for piercers
2. Training Piercing Apprentices
3. Body Piercer and Apprentice Contracts
3.1 Covenants of the studio
3.2 Covenants of the piercer
3.3 Covenants of the piercing trainer
3.4 Covenants of the piercing apprentice
3.5 General provisions
3.6 Signing the contract
4. How to Pay Your Piercers
5. Dermal Anchoring, Surface Piercings, Stretching, and Suspension Piercings
5.1 Dermal anchoring
5.2 Surface piercings
5.3 Stretching
5.4 Suspension piercings
11. Dealing with Employees
1. Hiring a Front-Desk Employee
2. Aspire to Keep Your Staff Happy
3. Dealing with Staff Problems
3.1 Harassment
3.2 Employee accountability
3.3 Employee theft
3.4 Firing employees
12. Studio Policies
1. Age Restrictions for Tattooing and Piercing
2. Employee Policies
3. Dealing with the Theft of Artwork
4. Consultations
5. Touch-ups and Follow-ups
6. Fixing Another Tattoo Artist’s Work
7. Portfolios
8. Restrictions
9. Dealing with Last-Minute Cancellations
10. Creating Aftercare Instructions for Clients
11. How to Schedule Appointments
12. Set up a Cleaning Schedule
13. Cleaning and Decontamination of Workstations and Tools
13. Dealing with Clients
1. Providing Quality Customer Service
2. Clients Who Are Unhappy with the Work
3. What to Do If a Client Arrives Intoxicated and Violent or Abusive
4. Liability Waiver Forms
14. Final Considerations
1. Things to Consider before Expanding Your Business
1.1 Moving to a new location
2. Succession Planning
3. Trying New Things — Keeping up with Industry Changes
Acknowledgments
About the Authors
Other Titles in the Start & Run Series
Notice to Readers
Self-Counsel Press thanks you for purchasing this ebook
Contents
