Being with Data

Being with Data
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Once the rarified stuff of scientists and statisticians, data are now at the heart of our global digital economy, transforming everything from how we perceive the value of a professional athlete to the intelligence gathering activities of governments. We are told that the right data can turn an election, help predict crime, improve our businesses, our health and our capacity to make decisions. Beginning with a simple question – how do most people encounter and experience data? – Nathaniel Tkacz sets out on a path at odds with much of the contemporary discussion about data. When we encounter data, he contends, it is often in highly routinised ways, through formatted displays and for specific cognitive tasks. What data are and can do is largely a matter of how they are formatted. To understand our 'datafied' societies, we need to turn our attention to data's formats and the powers of formatting. This book offers an account of one such format: the dashboard. From their first appearance with the horse and carriage, Tkacz guides readers on the historical development of this format. Through analyses of car dashboards, early managerial dashboards, and the gradual emergence of dashboards as a computer display technology, Tkacz shows how today's digital dashboards came to be, and how their cultural history conditions the present. Highly original and wide-ranging, this book will change how you think about data.

Оглавление

Nathaniel Tkacz. Being with Data

CONTENTS

List of Illustrations

Guide

Pages

Dedication

Being with Data. The Dashboarding of Everyday Life

Acknowledgements

Introduction. Being with Data

Dashboard

Format

Culture

Overview

Notes

1 Archaeology of Dashboards. Format Archaeology

Horse and Carriage: Separation, Motion, Perception

Motor Car: Expertise, Instrumentation, Mythology

Driving: Driverly Perception, Automaticity

Company Reports: Driving Organizations, Timely Data

Management Decision: Active Display, Decision Ontology

Business Intelligence: Generalization

Recap

Notes

2 Formatting Cognition

Cognitive Matters

Dashboarding Hospitals

Cognitive Associations

Calculate and Visualize

Seeing through Hospital Dashboards

Dr Foster Mortality Measures. Hospital Standardised Mortality Ratio (HSMR)

Summary Hospital-Level Mortality Indicator (SHMI)

Deaths after surgery

Deaths in low-risk conditions

Dashboarding Cognition, Formatting Thought

Notes

3 Formatting Data

Data, Epistemology, Truth-Value

Dashboarding Disasters

Making Decisions, Issuing Reports

Uncertainty, Time-Value, Decision-Value

Situations and Situationness

Notes

Coda: Format Politics

Notes

Bibliography

Index

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y

POLITY END USER LICENSE AGREEMENT

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For Lena

A second set of conversations began when João Porto de Albuquerque became my colleague in the Centre for Interdisciplinary Methodologies (CIM) at the University of Warwick. I have benefited greatly from his kindness and friendship and from his opening new worlds for me. The parts of the book set in Brazil would not be possible without him. Funding from the Belmont Forum, ESRC (ES/S006982/1) and Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP) for the project ‘Waterproofing Data: Engaging Stakeholders in Sustainable Flood Risk Governance for Urban Resilience’ enabled us to visit Brazil regularly. Flávio Horita provided early research assistance in the situation room in Cemaden. Following Flávio, Mário Henrique da Mata Martins joined ‘Waterproofing Data’ as a postdoc and became my main collaborator. While the intellectual framing of chapter 3 on ‘Formatting Data’ is my own, it draws on empirical work we did together and often with Mário taking the lead. My gratitude also goes to Maria Alexandra Cunha, based at the Getulio Vargas Foundation in São Paulo, and Vangelis Pitidis at Warwick, for offering a lot of general support with ‘Waterproofing Data’. During my visits to the situation room in Cemaden I made several new friends, including Liana Anderson, Rachel Trajber, Victor Marchezini, Conrado Rudorff and Giovanni Dolif Neto. Thanks for the lunches and dinners, the desk space and making me feel less of an outsider! Research in the situation room would not have been possible without the support of the many specialists who work in the room or support its operation.

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even the most theoretical economic science is constantly performing this formatting operation, for its work is much more practical, down to earth, and effective than it would admit. Indeed, economic science extracts from the mobilization of people and things the necessary elements to make the exchanges calculable – and it is precisely this set of operations that we have in mind when we use the notion of formatting.29

And they use it as a way to get at the relation between capitalism and markets: ‘capitalism refers to the formatting of markets’.30 Overall, we get a sense that formatting refers to the ongoing performativity of things. It is the ‘how’ of performativity. It refers to the method of framing some thing or activity in a specific way such that it is amenable to a pre-existing epistemic order (i.e., economic science). And it is used to define how one thing relates to, or acts upon, another.

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