Оглавление
Rhonda Abrams. Business Plan In A Day
Praise for Books from PlanningShop. PlanningShop
Business Plan In A Day
Bringing the Cloud Down to Earth
Successful Marketing: Secrets & Strategies
Successful Business Plan: Secrets & Strategies
Business Plan. IN A DAY
About the Author
The In A Day Promise. Get it done right, get it done fast!
Need a Business Plan Fast? This Book Is for You!
Overview: What’s a Business Plan?
Anatomy of a Business Plan
Contents
1
Step. EXECUTIVE SUMMARY
Visualize your reader
Prepare your summary
2
Step. Company Description
Give your company name(s) and location(s)
Provide information about your company’s ownership and legal status
Describe your company’s history, development stage, and milestones
Identify your product(s) or service(s)
Describe your industry
Explain your company’s funding
The “Elevator Pitch”
Pulling it all together: Company Description
3
Step. Target Market
Specify the geographic location and reach of your target market
Conducting Market Research
Getting the Dirt on Your Market
Describe the demographic characteristics of your target customers
Explain customer motivations and purchasing patterns
Determine your market size
Evaluate market trends
Pulling it all together: Target Market
4
Step. The Competition
Identify types of competition
Identify your specific competitors
Determine your competitors’ market share
Determine competitive positions
Highlight your competitive edge
Evaluate barriers to entry and potential future competition
Pulling it all together: The Competition
5
Step. Marketing and Sales Plan
Summarize your marketing message
Describe your offline marketing vehicles
Outline your online and social media marketing vehicles
Website Essentials
Types of Websites
Identify any additional marketing and sales strategies
Describe your sales team
Pulling it all together: Marketing and Sales Plan
6
Step. OPERATIONS
Elements of an Operations Plan
Determine key operations elements
Outline your technology plan
Highlight your operational advantages
Address current—or potential—operational challenges
Describe your commitment to social responsibility
Pulling it all together: Operations
7
Step. Management Structure
Highlight your key team members
Predict future management needs
Describe your staffing structure
Identify your board members, advisors, and consultants
Pulling it all together: Management Structure
Conclusion
8
Step. Future Development
Define your long-term goals
Establish future milestones
Assess the risks
Explore exit strategies
Exit Plan Options
What Is ROI?
Pulling it all together: Future Development
9
Step. Financials
The Most Important Financial Statements
Additional Financials
Produce your Income Statement
Income Statement Terms
Finish your plan’s financial projections faster!
Why use PlanningShop’s Business Plan Financials?
Develop your Cash Flow Projection
Cash Flow Terms
Generate your Balance Sheet
Balance-Sheet Terms
Show your Sources and Use of Funds
Sources and Use of Funds Terms
Consider preparing additional supporting financial statements
Sales Projections
Staffing Budget
Marketing Budget
Sources of Money
Whose Money Do You Want?
Presentation Pointers
Length of Your Plan
Putting Your Business Plan on Show
Format and Layout
Graphs and Charts
Cover Sheet
Appendix
Cover Letter
A Word about Confidentiality: Nondisclosure Agreements
Final Touches
Sending it out
Following Up
Nine Surefire Ways to. Ruin Your Business Plan
The Experts Talk
Tony Shipley, Angel Investor
Albert Martinez, Banker
Lauren Flanagan, Angel Investor
Philip Schlein, Venture Capitalist
Enzo Torresi, Angel Investor
Business Terms Glossary
Business Resources. Funding Sources
Entrepreneurs’ Sources
Index
Get your plan FINISHED FASTER with. Business Plan Financials
