Nimble, Focused, Feisty
Описание книги
Leaders have talked about the importance of corporate culture for decades, but the success of iconic companies like GE, Apple, and Google shows how culture is a strategic lever that can be utilized for driving growth, change, and innovation. In this new age of globalization, rapid technology shifts, and constant disruption, the 21st century marketplace is more volatile and uncertain than ever. To thrive, businesses need a new kind of emphasis around culture.Sara Roberts, former CEO and founder of Roberts Golden and a seasoned executive consultant to dozens of Fortune 500 companies and CEOs, sees how flourishing companies—from established market leaders to the surprising upstarts—share three distinct attributes:Nimble: They are much faster and more agile than ordinary organizationsFocused: They use their sense of purpose as a lens to understand and meet the needs of customers and marketsFeisty: They play big and act bold to capitalize on advantages and out-muscle the competitionFor successful companies in this new era, culture is not about playing defense but about going on offense. It’s purposely designed, leveraged, and honed to deliver value and drive growth.In Nimble, Focused, Feisty, Roberts provides not only a look into what these organizations are doing differently but also a blueprint and framework so your company can create a cultural strategy to thrive in the new era.
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PRAISE FOR NIMBLE, FOCUSED, FEISTY
“It is often said that ‘culture eats strategy for breakfast’. In Nimble, Focused, Feisty, Sara Roberts demonstrates just how important organizational culture is for success and shows you what kind of nimble and focused culture you need to build to thrive in today’s turbulent world. She offers a highly practical book that is invaluable not just for senior leaders but for anyone who yearns to thrive at work.”
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Technology and Consumer Expectations
Let’s start with technology. When information technology first began to change our world, it seemed as though its impact would be felt mostly in what companies could do and how people worked. Today, it’s clear that technology has had an even more radical impact on consumer expectations and habits. People now expect technology to deliver them whatever they want, whenever they want it, as cheaply as possible with no more effort than a swipe of a finger on a smartphone. This has led to incredible malleability in how and what we consume. Consumers are now willing to shift product loyalties or delivery mechanisms at the drop of a hat. Indeed, more than 60 percent of consumers who interact with brands today do so through multiple channels.11 Social media has normalized real-time responses, and consumers expect that immediacy in all aspects of their lives. They want consistency and quality regardless of time, place, device, or medium. Companies, meanwhile, are in a race to figure out how to reconfigure themselves to meet those insatiable needs and extremely high expectations.
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