The Real Estate Investors Guide To Guerrilla Marketing

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Scott Jelinek. The Real Estate Investors Guide To Guerrilla Marketing

The Real Estate Investors Guide To Guerrilla Marketing. Scott Jelinek

What is Marketing?

What is Guerrilla Marketing?

Consistency Is The Key

How to use this book

Tips and Tricks

The Basics

Billboard Cards

Guerrilla Cards

Bandit Signs

Vehicle Lettering

Door Knocking

Canvassing

Direct Mail

The Internet

I Guarantee to Make You Number One on Google!

Multiple Listing Service

Real Estate Investor Clubs

Free Seminars

Write

Charity can be Profitable

Open Houses

Dress for Success

Television, Radio and Billboards

SWAG and STEAKS

Referrals

Create a plan and take action!

About the author

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Often people confuse marketing with selling. It is completely natural. After all, How many times do you come across the term ‘sales and marketing’. So, before proceeding any further, lets sort out the confusion. Marketing is NOT sales. Marketing and sales are two very different aspects of any business. For the purposes of this book, only the marketing side of the equation will be discussed. It is a process for creating, communicating, and delivering value to customers. Use it for creating and managing customer relationships.

The definition of the word marketing is the total of activities involved in the transfer of goods or services from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

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Traditional approaches to marketing consist of everything from television, radio, newspaper, magazines to billboards. They all produce astronomical results. That is why they have stood the test of time and will continue to be used by big business for years to come. It is no a suprise large corporations spend millions of dollars on these marketing techniques every year.

Now, how to accomplish this without the budget of a large corporation? How do real estate investors acquire leads without spending all of the cashflow a business can generate on marketing?

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