Startupland

Startupland
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Go beyond the basics: making SketchUp work for you Architectural Design with SketchUp, Second Edition, is the leading guide to this incredibly useful tool for architects, interior designers, construction professionals, and makers. With easy to follow tutorials that first brush up on the basics of the program and then cover many advanced processes, this resource offers both informative text and full-color illustrations to clearly convey the techniques and features you need to excel. The updated second edition has a new chapter that explains how to make things with SketchUp, and covers 3D printing, design to fabrication, CNC milling, and laser cutting. Other chapters also now cover Building Information Modeling (BIM) and 3D web content generation. Additionally, the revised text offers insight into the latest products and plugin extensions, navigation methods, import/export options, and 3D model creation features to ensure you have an up to date understanding of how to make SketchUp help you meet your project goals. A leading 3D modeling application, SketchUp features documentation capabilities through photorealistic renderings and construction drawings. Because of its ease of use and ability to be enhanced with many plugin extensions for project-specific applications, SketchUp is considered the tool of choice for professionals in the architecture, interior design, construction, and fabrication fields. Access thoroughly updated information in an easy to understand writing style Increase your efficiency and accuracy when using SketchUp and refresh and supplement your understanding of SketchUp's basics Explore component-based modeling for assembly, scheduling, collaborative design, and modeling with a BIM approach Find the right plugin extensions and understand how to best work with them See how easy it is to generate presentation-ready renderings from your 3D models Learn how you can use 3D printing, CNC milling, and laser cutting to make things with SketchUp Use cookbook-style Ruby coding to create amazing 3D objects Supplement your knowledge with video tutorials, sample files, and Ruby scripts via a robust companion website Architectural Design with SketchUp, Second Edition, is an integral resource for both students and professionals working in the architecture, interior design, construction, and fabrication industries.

Оглавление

Svane Mikkel. Startupland

Foreword. By Alexia Tsotsis

Introduction. The Pursuit of Happiness

Chapter 1. The Honeymoon: Believing that what you're doing is great and knowing nothing of what's to come

Beautifully Simple, Round One

Importing the Internet from America

The Danger in Riding Market Waves or Going Kaput

There Are Second Chances

An Ignored Idea

Timing Is Everything

Chapter 2. The Salad Days: Keeping it together when things should be falling apart

Money Isn't Only in Your Bank Account; It's Also in Your Head

Startups Are Fragile

What's in a Name?

You Lose Some, You Win Some

Going Live

Making Sales Self-Service

Finding Customers When You Have No Idea Where to Find Them

Instantly Iterating the Idea

Chapter 3. Going for Broke: How to turn down money and keep your company (and your soul)

Hat in Hand

Eleventh-Hour Surprise

Making Irrevocable Mistakes with People Who Matter

Chapter 4. The Bubble Redux: Battling circumstances beyond your control

More Business 101: Hire People You Know!

When Things Go Wrong

Chapter 5. The Game Is Not Over: Getting investors and getting along with your partners

Second Chances Again!

Jamaica Plain, or Things Are Not as Good as They Sound

Learning What Makes a Great VC

Entrepreneurship Is Filled with Paranoia

Chapter 6. Coming to America: Chasing the dream – and dealing with the reality

Building the Home Team

Picking Your First Employees

Customer Support from the Inside

Becoming the Shiny New Thing

Settling In

Moving Again

Chapter 7. Go West: Leveraging location and upending our lives

Starting Over, Again

Scaling Snafus

Hiring: American Style

Home at Last (Or Location Matters)

Chapter 8. Growing Up: Going from building a product to building a company – and messing up along the way

Onboarding Talent and Trying to Look Like a Pro

Some Tricks on How to Hire People Who Can Do What You Can't

Every Little Thing You Do Matters

Mo Money, Mo Problems

Chapter 9. Innocence Lost: From idealist to realist, and the uncomfortable journey in between

Shifting Your Strategy and Feeling Fine about It

Moving Up, Moving Out, Making Different Choices…

.. And Sometimes Pissing Off Your Friends and Alienating Your Best Employees

Learning to Edit the Authentic Self

The Most Important Management Secret I Only Just Learned

Some Final Thoughts on How We Changed

Chapter 10. Going to the Show: Becoming a public company and remembering where we came from

Ignoring Conventional Wisdom

Determining How Much You're Worth

Showtime!

The More Things Change…

Epilogue

A Few More Thoughts. It's all about relationships

Acknowledgments

About the Authors

Отрывок из книги

For the citizens of today's Startupland, anything is possible: You can order a car, a sandwich, and even a drone from your phone. You can even subscribe to an on-demand service that manages all of your other on-demand services.

As incumbent companies across all sectors continue to value immediate financial returns over innovation, our VC-backed pocket of the universe continues to throw money at small startups trying to solve big problems, or small problems. Silicon Valley can at times seem like an entirely different planet: Startupland.

.....

And, as a model startup citizen, Svane has been through every gritty aspect of entrepreneurship. And entrepreneurs just starting out would be wise to study his journey.

No moment is too humbling in startup life: Taking out a $50,000 line of credit with no savings in order to make payroll and lying to your family through economic instability, startups, even when successful, are not pretty.

.....

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