The Checklist Book: Twitter Edition
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Оглавление
A.J. Hammond Lapre. The Checklist Book: Twitter Edition
Preface: What this book will help you achieve
The Checklist: Twitter
Chapter 1: What is Social Media?
Chapter 2: What is PR?
Chapter 3: Why Twitter?
Chapter 4: Twitter Basics
Chapter 5: Have a Strategy
Chapter 6: Tweet for Success
Chapter 7: Twitter Dos and Do-Nots
Resources
Contact the Authors
Отрывок из книги
The Checklist Book: Twitter has one goal: To help business owners effectively use Twitter.
By “effectively” we mean more than just increasing visibility (quantity doesn’t always mean quality); we want to help give your company a valuable voice in the Twitterverse.
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The first point may seem obvious, but is important. Online, a person can type a few sentences on Twitter, Facebook or other website about how his or her day went, hit the “ok” button and, instantly, his or her friends, family and foes can read this update. This individual can also add a photo of their lunch and, as example, include a link to a funny online video of a chef trying to cook a meal.
With social media, then, people can magnify their thoughts. Instead of calling friends one at a time to catch up, today we can now potentially inform thousands of people all at once pretty much anything we want, include videos and images.
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