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Alexander Semenov. From idea to first sales. Tips for starting a business from successful entrepreneurs
Preface
WHERE TO START
The motivation of the entrepreneur
How to find your business scale and format
What employees are needed and how to distribute roles between them
HOW TO BUILD A BUSINESS MODEL
What is the business model and how it helps the company. How to model a business to reduce risks
What questions to ask yourself when building a business model?
Recommendations for getting started with the business model template
How to get expert help when creating a business model
External factors and their impact on the business model
WHO ARE YOUR CUSTOMERS?
Classification of business types
Features of interaction with clients in different types of business
Basic Principles of Customer Development
The product life cycle. The user path
The answers can be the basis for making marketing decisions
Consumer Research
THINK LIKE A MARKETER
How to improve the efficiency of the business model?
What is NOT marketing?
What does marketing manage?
Competitive tactic number 1 – «Component seller»
Competitive tactics number 2 – «Kit Collector»
Competitive tactics number 3 – «Expert sales»
Competitive tactics number 4 – «Seller of ready-made solutions»
The path from consumer research to business scaling
ONLINE PROMOTION
Website and online store: the essence, the tasks, the differences
Features of creating an online store
Site usability and conversion funnel
EMAIL Marketing
Channels attraction of traffic: search traffic
Channels for attracting traffic: online advertising with pay-per-click
Additional channels for attracting traffic
Effectiveness of Internet marketing
HOW TO BUILD A SERVICE AND SALES
What is the service?
Service diagnostics
Service behavior of contact personnel
The essence of the sales process
Selecting the target audience
Ask your customers questions!
Sales Styles
Unique trade offer
TAXES
CONCLUSION
Отрывок из книги
Dear Reader!
This book is not based on my experience, although I started businesses and even now I am the founder of YourGroup Holding (yourgroup.ru.com) in my 17 years, but I can not give business advice because of the small amount of experience. BUT DON’T YOU DARE CLOSE THIS BOOK! I have talked to many successful entrepreneurs, learned a lot from them, and I am ready to share this information with you. This book is suitable not only for those who are just looking for a business idea, but also for those who already have a business. This book will help you find an idea, choose a sales strategy, tell you about the basics of online promotion, and much more. Throughout the reading, you will be given the tasks recommended for completion. Of course, you may not fulfill them, but know that only you are responsible for your future.
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Now rate each project from 1 to 10 points, based on what resources you have and how quickly you can start the project. The project that scored the most points should be implemented first.
Success in business depends on the quality of the team.
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