You’re on Twitter but can’t keep up with the onslaught of incoming messages. You’re also not sure how to extract value from this social media phenomenon—especially as a professional tool.In Work Smarter with Twitter and HootSuite, social media expert Alexandra Samuel helps you take Twitter to the next level by using the free tool HootSuite, which allows you to focus on the people whose tweets matter to you and easily establish the relationships and presence you want.This short, practical book shows you the most effective ways to use this popular system to:• Focus on the people and relationships that are the most important to you professionally• Set up your own “relationship dashboard” to track tweets that matter• Keep your incoming Twitter stream free of clutter• Tweet the right messages at the right time—and even schedule your tweets in advanceThis ebook also includes a 30-minute quick guide to setting up your complete Twitter and HootSuite system for maximum ease of use.Interested in learning more about how social media can help you get ahead of your daily work—and get ahead in your career? Look for more in this series of short, digital books from Harvard Business Review Press and social media expert Alexandra Samuel. Other installments provide the best tips and tricks for using tools like Evernote, Twitter, HootSuite, and Gmail to get organized and improve your performance on the job.
Оглавление
Alexandra Samuel. Work Smarter with Twitter and HootSuite
Contents
1. Acknowledgments
2. Introduction
What This Book Does
What This Book Is Not, and Where to Learn More
About Me
1. Organizing Your Relationships with Twitter Lists. The Trouble with Twitter: #overwhelmed
Using Twitter Lists
Finding Lists That Other Twitter Users Have Created
Creating (Public) Lists
Creating Private Lists
2. Listening with HootSuite: Reading Tweets
Setting up HootSuite
Setting Up Tabs and Columns
Putting Lists into Columns
Culling the Herd
3. Joining the Conversation: Posting Tweets
Finding Your Niche—and Your Voice
Make Tweeting Easy
Schedule Your Tweets
Speeding up Your Twitter Workflow
1. Conclusion
2. The Quick Thirty-Minute HootSuite Setup
Setting up Your Streams
3. About the Author
4. Work Smarter with Social Media Series
Отрывок из книги
Copyright 2013 Harvard Business School Publishing Corporation
Twitter and Tweet are trademarks of Twitter, Inc. HootSuite™ is a trademark of HootSuite Media, Inc.
.....
This book isn’t an introductory guide to Twitter. It assumes that you have signed up for an account and that you have some familiarity with the service and its terminology—tweets, following, retweeting, @replies, and hashtags.
Instead of a broad-based introduction, this book gives you the best tactics for using all of that functionality in a way that focuses your time and attention as you use Twitter and HootSuite professionally.
