The Accidental Entrepreneur
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Оглавление
Allis Janine. The Accidental Entrepreneur
INTRODUCTION
PART I. THE SURPRISE ENTREPRENEUR
1. THE SCENIC ROUTE TO BOOST
Just a simple girl from a simple world
First job, bad hair and many lessons
The adventure that was supposed to last three months
Landing back in Oz with a thud
2. NATURAL BORN WINNERS
What does it take to succeed?
Ten characteristics of a dynamite businessperson
Thinking positively
Fighting negativity
PART II. FINDING A PARTNER IN CRIME
3. THE WINNING FORMULA
Working with movie stars and finding my soulmate
Dormant DNA
4. THE POWER OF TEAM
Picking the right bunch
Firing the wrong 'uns
Generals and foot soldiers
PART III. GETTING YOUR SYSTEMS IN PLACE
5. GROWING LIKE A WEED
Vision to fruition
Making the decision to franchise
Surrounding yourself with greatness
Running at full tilt
6. STRUCTURE FOR GROWTH
To franchise or not to franchise …
Mixing up your marketing
Getting the edge
PART IV. SEEKING INVESTORS, MENTORS AND ACQUISITIONS
7. SCALING UP FOR THE WIN
Picking the right mentor
Adding a Boost to Viva
Business Woman of the Year
Cracks in the foundation
Hitting the wall
Building a Zoo
8. SHOW ME THE MONEY!
Keep it in your pocket
Attracting an investor
Connecting with investors
Mentors: you don't have to learn the hard way!
Avoiding business pitfalls
PART V. WORLD DOMINATION
9. LEAPING INTO NEW MARKETS
Pausing to reflect
A new age of Boost
A rainbow of culture
Rise of a global empire
10. THE GIANT LEAP
Get ready to jump
Still loving life
Taking care of yourself and your health
The secret
AND THEN YOU WIN …
Now what?
The last words
Index
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Отрывок из книги
A few years ago, I was playing cards with my gran, who at the time was 93 years old, and she was telling me what it was like to be a woman of the 1940s. She told me about when the war started and most of the men headed to war, and she and her friends starting working in an ammunition factory. It made me think about what an unusual time it must have been – when your life as you know it is turned upside down, your husband leaves you for up to five years and you have to survive by working in a factory. You start to make your own money and start to feel the freedom that this brings, only to be told to get back in your box when the men come home. To think that she was not allowed to work or even have a loan in her name now seems unbelievable.
In her time, women were not the bosses; they did not run businesses. So, in her mind, what man would listen to a woman in the workforce? She constantly told my mother not to ‘get above herself'. For her, a woman had very little to no real power, even in her own home. It took my gran years to understand that at Boost, I – her granddaughter, not her grandson – was running the business. She couldn't get her head around a woman boss, because that was not what girls did in her day. Why would they even listen to Janine? The funny thing is, it took a Herald Sun article for her to believe that I had actually started the business (because clearly everything you read in the paper is true). This wasn't beliefs from 100 years ago; this was only my gran, two generations away. But times have changed.
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At the local pub, an Englishman informed me there was a job on a boat called the Deneb Star, based in Villefranche-sur-Mer, near the border with Italy and a 20-minute train ride from Antibes. After a couple of phone calls (from a pay phone), I got an interview. I was wearing the only nice outfit I had, which just happened to be a woollen jacket with a matching woollen mini skirt. It was summer and 30 °C. Unbeknown to me, the train that I hopped on was an express train to Italy (and remember – this was before the days of the EU). With no passport and no fluency in Italian, I had to convince the Italian border guards that I simply needed to get back across the border to my appointment. Many hand gestures later, I was back on the train and off to my interview.
I arrived in the beautiful village of Villefranche-sur-Mer. I had a moment of bliss, soaking up the surroundings; then I realised I had an hour's walk in my woollens around a massive castle to the quay where the boat was berthed. The bliss turned to big drops of sweat and throbbing feet. Miraculously, I arrived on time, dripping in sweat from head to toe, to meet the captain. I'm pretty sure he didn't offer me the job because he felt sorry for me in my ridiculous attire and with my red, sweaty face. I believe it just may have been the tiny, white porky pie that came blurting out of my mouth: ‘I have enormous yacht experience. I'm from Melbourne!' Suddenly, my money troubles were over. I now had accommodation, food and a job as head stewardess, all in one fell swoop. And after all, I was from Melbourne, and I had seen plenty of yachts.
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