The Accidental Entrepreneur

The Accidental Entrepreneur
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Get ahead in your personal and professional life with crowd-pleasing communication skills Packed with advice on improving verbal and non-verbal communication skills alike, Communication Essentials For Dummies is a comprehensive, approachable guide to communication no one should be without. Utilising a core range of simple skills, this friendly guide shows you how easy it is to communicate effectively. You'll find out how to listen actively, establish rapport, communicate with credibility, manage communication in difficult situations and converse with ease using modern technology – and lots more. Great communication skills can make all the difference in your personal and professional life, but for those who tend to get a bit tongue-tied under pressure or just have a hard time asserting themselves, voicing thoughts coherently and confidently can be a sweat-inducing experience. Here, expert author Elizabeth Kuhnke takes the intimidation out of communication by sharing her top tips for successful communication in any situation. Discover how to get ahead in the workplace by mastering your communication skills Realise the benefits of active listening and the value of establishing rapport Understand how the use of effective communication skills can help you secure a new job offer Recognise how to use effective communication to negotiate your way to personal and professional success Whether you're looking to climb the corporate ladder, take on a new professional challenge or just want to improve your communication skills in personal and professional relationships, Communication Essentials For Dummies will have you listening, voicing and articulating your way to success in no time.

Оглавление

Allis Janine. The Accidental Entrepreneur

INTRODUCTION

PART I. THE SURPRISE ENTREPRENEUR

1. THE SCENIC ROUTE TO BOOST

Just a simple girl from a simple world

First job, bad hair and many lessons

The adventure that was supposed to last three months

Landing back in Oz with a thud

2. NATURAL BORN WINNERS

What does it take to succeed?

Ten characteristics of a dynamite businessperson

Thinking positively

Fighting negativity

PART II. FINDING A PARTNER IN CRIME

3. THE WINNING FORMULA

Working with movie stars and finding my soulmate

Dormant DNA

4. THE POWER OF TEAM

Picking the right bunch

Firing the wrong 'uns

Generals and foot soldiers

PART III. GETTING YOUR SYSTEMS IN PLACE

5. GROWING LIKE A WEED

Vision to fruition

Making the decision to franchise

Surrounding yourself with greatness

Running at full tilt

6. STRUCTURE FOR GROWTH

To franchise or not to franchise …

Mixing up your marketing

Getting the edge

PART IV. SEEKING INVESTORS, MENTORS AND ACQUISITIONS

7. SCALING UP FOR THE WIN

Picking the right mentor

Adding a Boost to Viva

Business Woman of the Year

Cracks in the foundation

Hitting the wall

Building a Zoo

8. SHOW ME THE MONEY!

Keep it in your pocket

Attracting an investor

Connecting with investors

Mentors: you don't have to learn the hard way!

Avoiding business pitfalls

PART V. WORLD DOMINATION

9. LEAPING INTO NEW MARKETS

Pausing to reflect

A new age of Boost

A rainbow of culture

Rise of a global empire

10. THE GIANT LEAP

Get ready to jump

Still loving life

Taking care of yourself and your health

The secret

AND THEN YOU WIN …

Now what?

The last words

Index

WILEY END USER LICENSE AGREEMENT

Отрывок из книги

A few years ago, I was playing cards with my gran, who at the time was 93 years old, and she was telling me what it was like to be a woman of the 1940s. She told me about when the war started and most of the men headed to war, and she and her friends starting working in an ammunition factory. It made me think about what an unusual time it must have been – when your life as you know it is turned upside down, your husband leaves you for up to five years and you have to survive by working in a factory. You start to make your own money and start to feel the freedom that this brings, only to be told to get back in your box when the men come home. To think that she was not allowed to work or even have a loan in her name now seems unbelievable.

In her time, women were not the bosses; they did not run businesses. So, in her mind, what man would listen to a woman in the workforce? She constantly told my mother not to ‘get above herself'. For her, a woman had very little to no real power, even in her own home. It took my gran years to understand that at Boost, I – her granddaughter, not her grandson – was running the business. She couldn't get her head around a woman boss, because that was not what girls did in her day. Why would they even listen to Janine? The funny thing is, it took a Herald Sun article for her to believe that I had actually started the business (because clearly everything you read in the paper is true). This wasn't beliefs from 100 years ago; this was only my gran, two generations away. But times have changed.

.....

At the local pub, an Englishman informed me there was a job on a boat called the Deneb Star, based in Villefranche-sur-Mer, near the border with Italy and a 20-minute train ride from Antibes. After a couple of phone calls (from a pay phone), I got an interview. I was wearing the only nice outfit I had, which just happened to be a woollen jacket with a matching woollen mini skirt. It was summer and 30 °C. Unbeknown to me, the train that I hopped on was an express train to Italy (and remember – this was before the days of the EU). With no passport and no fluency in Italian, I had to convince the Italian border guards that I simply needed to get back across the border to my appointment. Many hand gestures later, I was back on the train and off to my interview.

I arrived in the beautiful village of Villefranche-sur-Mer. I had a moment of bliss, soaking up the surroundings; then I realised I had an hour's walk in my woollens around a massive castle to the quay where the boat was berthed. The bliss turned to big drops of sweat and throbbing feet. Miraculously, I arrived on time, dripping in sweat from head to toe, to meet the captain. I'm pretty sure he didn't offer me the job because he felt sorry for me in my ridiculous attire and with my red, sweaty face. I believe it just may have been the tiny, white porky pie that came blurting out of my mouth: ‘I have enormous yacht experience. I'm from Melbourne!' Suddenly, my money troubles were over. I now had accommodation, food and a job as head stewardess, all in one fell swoop. And after all, I was from Melbourne, and I had seen plenty of yachts.

.....

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