Оглавление
Alon Alroy. Event Success
Table of Contents
Guide
Pages
Event Success. Maximizing the Business Impact of In-Person, Virtual, and Hybrid Experiences
CHAPTER 1 How We Got Here
Overcoming a History of Inertia
An Industry Ripe for Disruption
A Temporary Pause and a Permanent Change
A New Day Has Dawned
Management
Engagement
Growth
Notes
CHAPTER 2 Event Success in the Post-COVID-19 Era
Challenges and Opportunities Associated with Virtual Events
An Early Case Study
A Chorus of Aha Moments
Digital by Default
CHAPTER 3 After the Storm
The Event Impact Gap™
Data
Audience Engagement
People and Process
Technology
CHAPTER 4 The Age of Disruption
The Attendee Experience
CHAPTER 5 The Event Data Maturity Curve
Identifying the Four Steps of Event Data Maturity
Using Data to Make Events Outcome-Oriented
CHAPTER 6 Reaching the Right Audience at the Right Time
Informing Event Strategy
Targeting Key Accounts
Improving Attendee Engagement and Communication
CHAPTER 7 SAPPHIRE NOW: A Case Study in Event Data Utilization
From Grocery Stores to Meal Delivery Services
Closing the Event Impact Gap™ with Data
CHAPTER 8 With New Data Power Comes New Responsibility
Protecting User Data
Testing Organizer Resolve
CHAPTER 9 Engagement in a Hybrid Era
Improving Virtual Engagement in a Hybrid World
Format
Content
Community
Experience Design
CHAPTER 10 Choosing the Right Format for the Right Outcome
Virtual Events. Advantages
Disadvantages
Best Used For
Less Effective For
Best Practices
In-Person Events. Advantages
Disadvantages
Best Used For
Less Effective For
Best Practices
Hybrid Events. Advantages
Disadvantages
Best Used For
Less Effective For
Best Practices
CHAPTER 11 Content
Virtual Attendee Personas
Management. Learning
Networking
Fun
Breaking Through the Noise with Personalization
Adding Production Value
Bringing Audiences into the Conversation
Using the Medium to Complement the Message
Extending the Value of Content Through On-Demand Services
CHAPTER 12 Community
Building Community Through Virtual Events
Taking a Seat at the Marketing Table
Offering Can't-Miss Shared Experiences
CHAPTER 13 Experience Design
Designing Experiences That Attendees Actually Want
Personalizing the Experience
Designing Experiences Based on Outcomes
Focusing on User Experience
Sharing the Experience
Harnessing the Wow Factor
Humanizing Virtual and Hybrid Events Through Technology
CHAPTER 14 The Rise of the Event Experience Manager
Making the Transition
The Event Experience Leaders of the Future
Building Diverse and Inclusive Teams
Elevating the Role of Event Professionals
CHAPTER 15 New Skills for a New Title
Data and Technology
Applying Tech Industry Design Principles
Sales and Marketing
Human Resources
Public Relations
Digital Content Production
Note
CHAPTER 16 Soft Skills
A Brief History of Soft Skills
How the Pandemic Cemented the Value of Soft Skills
Key Soft Skills for Event Experience Managers
Empathy
The Ability to Solve Problems Creatively
The Ability to Manage Uncertainty
Communication Skills
Active Listening
Collaboration Skills
CHAPTER 17 The New Path for Event Professionals
The Value of a Broader Skill Set
Where Experience Counts
CHAPTER 18 The Event Team of the Future
The Virtual Events Team
Event Technologist
Executive Producer
Camera and Sound Operators
The In-Person Event Team
Moderator
Onsite Technician
The Hybrid Events Team
Audience Development/Event Marketer
Event Experience Manager
CHAPTER 19 The Changing Event Technology Landscape
Expansion and Consolidation
Why Event Technology Matters
CHAPTER 20 Choosing the Right Technology Partner
Questions to Ask When Determining Event Technology Needs
Save More Seats at the Negotiation Table
Consider Depth, Breadth, and Experience
Know Where You Land in the Data Ownership Debate
Additional Considerations for Enterprise Companies
Customer Success and Customer Support
Brand Consistency
Data Integrations
Data Security and Privacy
Permission Controls
Stability and Scale
What to Consider When Evaluating a Potential Event Technology Platform
Data Ownership Policies
End-to-End Solution
Open Platform Design
Create Once, Publish Everywhere (COPE)
Ease of Use
Customization
Live Support
On-Demand Content Delivery
Audience Engagement Tools
Sponsor and Exhibitor Tools
Automation and AI
Data Ownership Policies
Production Quality
Real-Time Event Analytics
Stability
CHAPTER 21 What an Event Platform Can (and Can't) Do for You
CHAPTER 22 Taking on the Future of Experiences
The Immediate Future of Events
Venue Considerations
Health and Safety Measures
Communication
Experience Design Still Counts
General Best Practices
This Is Our Moment
References
Acknowledgments
About Bizzabo
About the Authors
Alon Alroy
Eran Ben-Shushan
Boaz Katz
Index
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