The Television Will Be Revolutionized, Second Edition

The Television Will Be Revolutionized, Second Edition
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Go behind the TV screen to explore what is changing, why it is changing, and why the changes matters. Manyproclaimed the “end of television” in the early years of the twenty-firstcentury, as capabilities and features of the boxes that occupied a centralspace in American living rooms for the preceding fifty years were radicallyremade. In this revised, second editionof her definitive book, Amanda D. Lotz proves that rumors of the death oftelevision were greatly exaggerated and explores how new distribution andviewing technologies have resurrected the medium. Shifts in the basic practicesof making and distributing television have not been hastening its demise, butare redefining what we can do with television, what we expect from it, how weuse it—in short, revolutionizing it. Television,as both a technology and a tool for cultural storytelling, remains as importanttoday as ever, but it has changed in fundamental ways. The Television Will Be Revolutionized provides a sophisticatedhistory of the present, examining television in what Lotz terms the“post-network” era while providing frameworks for understanding the continuedchange in the medium. The second edition addresses adjustments throughout theindustry wrought by broadband delivered television such as Netflix, YouTube,and cross-platform initiatives like TV Everywhere, as well as how technologiessuch as tablets and smartphones have changed how and where we view. Lotz beginsto deconstruct the future of different kinds of television—exploring how“prized content,” live television sports and contests, and linear viewing mayall be “television,” but very different types of television for both viewersand producers. Throughinterviews with those working in the industry, surveys of trade publications,and consideration of an extensive array of popular shows, Lotz takes us behindthe screen to explore what is changing, why it is changing, and why the changesmatter.

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Amanda D. Lotz. The Television Will Be Revolutionized, Second Edition

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THE TELEVISION WILL BE REVOLUTIONIZED

Second Edition

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With a focus on technology, chapter 2 explores how new devices have made television more multifaceted and allowed more varied uses than were common during the network era. By 2005, new television technologies enabled three distinct capabilities—convenience, mobility, and theatricality—that led to different expectations and uses of television and created a diversified experience of the medium in contrast to the uniform one common in the network era. Technologies including DVRs, VOD, portable television, and high-definition television—among many others—produce complicated consequences for the societies that adopt them as viewers gain greater control over their entertainment experience, yet become tethered by an increasing range of devices that demand their attention and financial support. The technological field expanded in 2010 as television delivered by Internet technologies expanded the mobility and portability of television and freed the medium from its staid domestic norm to be experienced on an array of screens.

Chapter 3 explores the practices involved in the making of television, particularly the institutional adjustments studios and networks made during and after the implementation of the financial interest and syndication rules, as well as the effects of these adjustments on the content the industry produces. Studios have responded to changing economic models by battling with creative guilds and unions to maintain new revenue streams, shifting production out of union-dominated Los Angeles, and creating vertically integrated production and distribution entities. Changing competitive practices among networks have resulted in significant adjustments in the types of shows the industry produces and expanded the range of profitable storytelling. The chapter thus examines how redefined production norms have created opportunities for different types of programming and required new promotion techniques.

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