The Television Will Be Revolutionized, Second Edition
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Amanda D. Lotz. The Television Will Be Revolutionized, Second Edition
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THE TELEVISION WILL BE REVOLUTIONIZED
Second Edition
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With a focus on technology, chapter 2 explores how new devices have made television more multifaceted and allowed more varied uses than were common during the network era. By 2005, new television technologies enabled three distinct capabilities—convenience, mobility, and theatricality—that led to different expectations and uses of television and created a diversified experience of the medium in contrast to the uniform one common in the network era. Technologies including DVRs, VOD, portable television, and high-definition television—among many others—produce complicated consequences for the societies that adopt them as viewers gain greater control over their entertainment experience, yet become tethered by an increasing range of devices that demand their attention and financial support. The technological field expanded in 2010 as television delivered by Internet technologies expanded the mobility and portability of television and freed the medium from its staid domestic norm to be experienced on an array of screens.
Chapter 3 explores the practices involved in the making of television, particularly the institutional adjustments studios and networks made during and after the implementation of the financial interest and syndication rules, as well as the effects of these adjustments on the content the industry produces. Studios have responded to changing economic models by battling with creative guilds and unions to maintain new revenue streams, shifting production out of union-dominated Los Angeles, and creating vertically integrated production and distribution entities. Changing competitive practices among networks have resulted in significant adjustments in the types of shows the industry produces and expanded the range of profitable storytelling. The chapter thus examines how redefined production norms have created opportunities for different types of programming and required new promotion techniques.
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