Harness the Power of the Purse: Winning Women Investors

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Andrea Turner Moffitt. Harness the Power of the Purse: Winning Women Investors

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Advance Praise

“I hope every male financial advisor reads this book because it prepares them for what’s about to come: a new period in finance where the different needs, approaches, and goals of women investors will change the face of investing itself.”

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So by the time I sat down to lunch with my female peers in the summer of 2011, my frustration had annealed into something of a mission. As women—as wealth creators and leaders—we had the financial know-how and the will to harness our wealth to drive social change. We needed only to find partners committed to our vision, advisors who could steer us to investment decisions that accomplished it.

That they proved so hard to find suggested both a market failure—and an incredible market opportunity.

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