The Riddle. Where Ideas Come From and How to Have Better Ones

The Riddle. Where Ideas Come From and How to Have Better Ones
Автор книги: id книги: 859398     Оценка: 0.0     Голосов: 0     Отзывы, комментарии: 0 3104,95 руб.     (33,65$) Купить и читать книгу Купить бумажную книгу Электронная книга Жанр: Зарубежная деловая литература Правообладатель и/или издательство: John Wiley & Sons Limited Дата добавления в каталог КнигаЛит: ISBN: 9780470229125 Возрастное ограничение: 0+

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While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, «Where will the next big idea come from?» In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery. Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or «a-ha! moments.» In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making «Eureka moments» routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of history’s most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation.

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