Feminism and the Politics of 'Resilience'

Feminism and the Politics of 'Resilience'
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In this short and provocative book, cultural studies scholar Angela McRobbie develops a much-needed feminist account of neoliberalism. Highlighting the ways in which popular culture and the media actively produce and sustain the cultural imaginary for social polarization, she shows how there is substantial pressure on women not just to be employed, but to prioritize working life. She fiercely challenges the media gatekeepers who shape contemporary womanhood by means of exposure and public shaming, and pays particular attention to the endemic nature of anti-welfarism as it is addressed to women, thereby reducing the scope for feminist solidarity. <br /><br />In this theoretically rich and deep analysis of current cultural processes, McRobbie introduces a series of concepts including 'visual media governmentality' and the urging of women into work as 'contraceptive employment'. Foregrounding a triage of ideas as the 'perfect-imperfect-resilience' McRobbie conveys some of the key means by which consumer capitalism attempts to manage the threats posed by the new feminisms. She proposes that 'resilience' emerges as a compromise, as hard-edged neoliberalism proffers the option of a return to liberal feminism.<br /><br />A lively and devastating critique, <i>Feminism and Neoliberalism</i> offers a much-needed wake-up call. It is essential reading for students and scholars of cultural studies, media, sociology, and women's and gender studies.

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Angela McRobbie. Feminism and the Politics of 'Resilience'

Contents

Guide

Pages

Feminism and the Politics of Resilience. Essays on Gender, Media and the End of Welfare

Copyright page

Acknowledgements

Introduction

Notes

1 Feminism, the Family and the New Multi-Mediated Maternalism. The Maternal–Feminine

Revolutionary Road?

The Nursery as Socialist Ideal

Good Housekeeping: The Biopolitics of the Family

Visual-Media Governmentality, Maternity and ‘Neoliberal Feminism’

Notes

2 Feminism and the Politics of Resilience. The Profit from Feminism?

Competitive Femininity

The Politics of Resilience

Red and Resilience

Critique of Resilience

‘The Violence of Regulatory Norms’ (Butler 1997)

Conclusions

Notes

3 Out of Welfare: Women and ‘Contraceptive Employment’

‘Sleeping off a Life on Benefits’16

Feminism and New Public Management

Gender and Anti-Welfarism

Notes

4 ‘Breaking the Spell of the Welfare State’:1 Gender, Media and Poverty-Shaming

Reality TV as Social Worker?

Little Britain

Abjection

White Dee

Black Women, ‘Welfare Queens’ and Anti-Welfare Media

Some Brief Conclusions

Notes

References

Index

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Angela McRobbie

As ever, I am indebted to Goldsmiths, University of London, and my colleagues in the Department of Media, Communications and Cultural Studies for their enthusiasm and good cheer. I was also able to complete the manuscript thanks to a period of sabbatical leave in 2018. Thanks also to the team at Polity Press for their friendly professionalism and patience.

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With this high visibility of feminism I also draw attention to the argument of Boltanski and Chiapello, who examine the ways in which capitalism has revitalized itself by absorbing elements of the anti-capitalist movements of the late 1960s (social critique or artistic critique) on the basis of their potential for innovation (Boltanski and Chiapello 2005). This leads me to propose that new feminist research projects might look closely, with ethnographic detail, at the cultural producers, including the gatekeeper, editors and other decision-makers; in particular those people who are charged with this task of translation.

The second issue I reflect on connects with the perceived harms to women of competition and endless self-assessment. Here I draw attention to the politics of resilience, which in turn entails a scaling down of the principles of neoliberal ‘leadership-feminism’ in favour of a more ordinary and less exceptional set of expectations. Liberal feminism proves itself to be more accommodating to the management of self for the modern-day middle-class gender regime. With such an emphasis on the widespread mental ill health of the female subject I also query the absence of a feminist psycho-analytical vocabulary, which would interrogate the basis of this female complaint and the prevalence of self-beratement. The writing of Adam Phillips and also Judith Butler permits a pathway away from the tyranny of the sovereign self in favour of a more relational and dependent idea of the subject who asks, from the start: ‘Who are you?’

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