The Freelance Mum

The Freelance Mum
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More time with your kids, making the money you know you’re worth and a better work/life balance. No wonder more women than ever are choosing to be become freelance mums.In the last decade, 70% more mums have chosen to go freelance. Annie Ridout was one of them. And in her enlightening new book, she shares the tips and tricks that helped her build a better working life around her family. From choosing a career and launching a website, to getting your name out there and perfecting your brand, to the nitty gritty of childcare options and daily routines, The Freelance Mum is a comprehensive guide to setting out on your own path. Using her own experience, alongside advice from other mums that make it work, including Arianna Huffington, Scummy Mummies, Carrie-Anne Roberts, Robyn Wilder, Zoe de Pass, Cherry Healey, Sali Hughes and Anna Jones, Annie will show that with hard work and determination, any mother can thrive as a freelancer.

Оглавление

Annie Ridout. The Freelance Mum

Copyright

Dedication

Introduction

So, why go freelance?

1. Getting started as a freelance mum

What should my freelance job be?

In a dream world:

Passion work vs money work

Think big but start small

Getting the ball rolling

Make it your domain

Website hosting

Email address

Tech support

The logo matters

Branding

Spreading the word

i. Tell your friends

ii. And your acquaintances

iii. Build excitement on social media

Do a skills exchange

Switching from mum mode to work mode and back

Where to work from?

Dealing with isolation

Say yes

Meeting potential clients

Mailing list

When am I going to work?

Don’t burn out

Get used to rejection

Staying motivated

Other ideas:

Be consistent

Get organised

2. Money

Deciding your freelance rate

What will the client pay?

Closing the gender pay gap

How to ask for money and negotiate a higher fee

Repeat work

What does success mean to you?

Be realistic

Official stuff

3. The daily routine

How to start your day

i. Ban screens in the bedroom

ii. Exercise first thing

iii. Gratitude and intention-setting

iv. What time should you get up in the morning?

v. More planning, less chaos

vi. White teeth

vii. Breakfast

The working day

i. Dress like you mean business

ii. Divide the day into chunks

iii. Take breaks

iv. Knowing when to stop work

v. Business calls with the kids at your feet

vi. ‘Working from home’

vii. Cleaning: do it, don’t do it or hire help

viii. Saying no

ix. Teatime

The baby’s bedtime routine and daytime naps

i. Night-time routine

ii. Napping in the daytime

Your night-time routine

i. Bedtime

ii. Sali Hughes’ wind-down routine

A monthly woman’s issue

4. The pram in the hall

Nursery

Advantages

Disadvantages

Preschool

Advantages

Disadvantages

Childminder

Advantages

Disadvantages

Shared workspace with crèche

Advantages

Disadvantages

Nanny

Advantages

Disadvantages

Au pair

Advantages

Disadvantages

Babysitters (apps, websites)

Advantages

Disadvantages

Childcare swap

Taking your child to work

Get your partner to do their bit

What to do if the kids are ill

School’s out for summer

Check if you’re eligible for financial help

How other freelancing mums make it work:

5. Fake it till you make it

Be a swan

Lean in

Confidence-building

Believe in yourself

Blow your own trumpet

Keep your ‘success’ stories to hand

6. How to stand out on social media

Kids and online privacy

Research, engage, innovate

Get shout-outs on social media

Facebook

Instagram

Twitter

Social media bios

Plan your posts in advance

How much time to spend on social

Don’t compare yourself to others

7. Blogging and SEO

SEO tricks and tips

i. SEO is Google

ii. Track everything

iii. Keyword research

iv. Choose your keywords

v. Type ahead

vi. Linking

vii. Use an SEO plugin

Writing for online

Images for web

8. PR: the best person to do it is YOU

Your story

Put yourself forward

Aim high

Gorkana

Be helpful

How to contact editors and journalists

Press releases are out

Set Google alerts

Make life easier for editors

Be likeable

Your own mailing list

9. Network #IRL (or rather, ‘making friends’)

End note

UK co-working spaces with crèche

Reference notes. Introduction

1: Getting started as a freelance mum

2: Money

3: The daily routine

4: The pram in the hall

5: Fake it till you make it

6: How to stand out on social media

7: Blogging and SEO

Acknowledgements

About the Author

About the Publisher

Отрывок из книги

For Joni, whose birth prompted me to change the way I work

Title Page

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7. Blogging and SEO

8. PR: the best person to do it is YOU

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