Оглавление
Арсен Аветисов. Homo narrare. Narrative Intelligence 3.0: Managing Reality and Influencing People
ARSEN AVETISOV. HOMO NARRARE
Acknowledgements
Preface. To throw a stone, one needs courage and determination. To make it hit the target, one needs wisdom and observation
PART ONE. NEUROPHYSIOLOGY
Homo Narrare – The Creator of the Present, Past, and Future. People believe in what they believe, and see what they believe, but they do what they have been told
Neurophysiology of Worldview. How We Perceive Information, How We Represent the World, and How We Reproduce It in Our Consciousness
Mirror Areas and the Trust Hormone. How We Can Be Taught Anything and Convinced of Anything
Thinking, or the Narrative Fair. Do we think, or do we merely justify ourselves? Why is humanity always enslaved by the story it is told?
How We Decide and Do We Really Decide? We don’t choose; we just tell ourselves about our choices
Whoever Controls Attention Controls the World. If the eyes are the organ of vision, then the brain, particularly its cortex, is the organ of insight
The Human Brain – An Eclectic Design. How the Triune Brain Emerged and What’s Really Going on Inside It
The Brain’s Energy Concept. What truly matters is what happens within us, not to us
A Multitude of Intelligences. If you are smart, where does your intelligence reside?
What Can Consciousness Really Do? Why Is a Person Never to Blame?
Summary
PART TWO. NARRATOLOGY
Narratives. A special way of presenting a story, which includes the story itself
The Relevance of the Issue. Opportunities are what we allow ourselves to be
A Window of Opportunity. There is always a choice – even if it is the choice to refuse making one
There Is Nothing but Now. The past does not need to be changed, but the present needs the past, and life constantly demands the future
The Architecture of a Narrative. History is nothing more than facts combined with emotions
Conflict, Finale, Beginning. The process of creating yet another possible model of the world
How a Narrative Becomes Life, and Life Becomes a Narrative. Every kind of knowledge has its consequences
The Master of Narratives. If you want the road to never end, walk backward
Pyramids of Meanings and Goals. When people are ready to do a lot, even a great deal
Narratives of Unity. How to connect people without suffering or coercion
Narratives of Enlightenment. If we do not think about the future, we will not have one
Narratives of Leaders and Grand Cru. Uniqueness is not a standard; it is the absence of one
Narrative Experience in Business. Wisdom is thinking about thinking
Summary
PART THREE. MODELLING
The Narrative Factory. Why everything is simple when there’s a plan, and how dangerous a tied-up cat can be
The Triangle of Triangles. Meanings, Goals, and Actions – a triangle operating within the space of emotions, outcomes, and interpretations
Nuclear Fission. The hidden power of narrative structure, or what can be achieved by breaking it apart
How Narratives Are Transformed. Retell to transform, or How to combine meanings, goals, events, and results. The assembly point is the place where dreams come true
The New Is Just the Old That Hasn’t Been Forgotten. That which has been is that which will be, and that which has been done is that which will be done. There is nothing new under the sun
Storytelling – The Attraction of Meanings. Why meanings have a more magical effect than goals
Transformation. A place where the «impossible» is created, a testing ground for reconstructing narratives, or the most crucial chapter
Metaphors and Narratives. The conceptual mature of metaphors: emotion, attention, memory, or How a story becomes a metaphor for life
A Magical Letter. How people write their own destiny
Graphic Facilitation. Why we no longer draw, or How hands once created stories
Summary
PART FOUR. MONOPOLIES
Monopoly on Narratives. State regulation of narrative plots: How monopolies on meanings and narratives are created and voluntarily accepted
If War Breaks Out Tomorrow. The lesson we can draw from history is that humanity does not learn from its history
Chaos as a Regulated Soap Opera. How we mistake chaos for a system and why it is dangerous
Narrative Slavery. The Evolution of Slavery: From Economic System to Narrative Control
How the System Imitates Happiness. A hungry person cannot understand a full one, a pedestrian cannot understand a rider, and a free person cannot understand a prisoner – but a slave always understands another slave
Schools and Universities of Narratives. How to choose who to learn from, how to change what to learn, and how to learn how to spend money
Summary
PART FIVE. MOTIVATION
Ultimate Motivation. Motivation isn’t what you imagine – it’s what you feel
The Paradoxes of Motivation. Why are there still no universal solutions?
Promise Does Not Mean Marriage. The efficiency of the «short leverage» and the energy of «the last mile» are the foundations of «moving toward.»
Fears of the Insignificant and Nonexistent. Fears of a future that doesn’t exist, events that won’t happen, or the Motivation to «move away from»
Égalité – Motivation through Equal Opportunity. The narrative of fairness, or why humans cling to hopes of the unattainable
Liberté – «Movement Toward» Equality as a concept of justice, or How we are hindered by what we are not
The System of Change, or How to Start Revolutions. The formula for moving through imaginary spaces and how to use it
Summary
PART SIX. EXERCISES AND METHODOLOGIES
Principles and Approaches
Story Mining Exercise Set
Story Making Exercise Set
Transformation Exercises Set
Conclusion: Keep Your Eyes on the Hands. What can we do to avoid being deceived, especially when we so desperately want to be deceived?
Further Reading
