Tech Trends in Practice
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Бернард Марр. Tech Trends in Practice
TECH TRENDS IN PRACTICE. THE 25 TECHNOLOGIES THAT. ARE DRIVING THE 4TH. INDUSTRIAL REVOLUTION
CONTENTS
Guide
Pages
Introduction
TREND 1 Artificial Intelligence and Machine Learning. The One-Sentence Definition
What Is Artificial Intelligence and Machine Learning?
How Is Artificial Intelligence and Machine Learning Used in Practice?
Thanks to AI, Machines Can Beat Humans at Games
AI Is Driving Advances in Healthcare
Books, Music, and Food: How AI Is Transforming Some of Our Favorite Pastimes
The Future of AI?
Key Challenges
Regulation
Privacy Concerns
Lack of Explainability
Data Issues
The AI Skills Gap
How to Prepare for This Trend
Notes
TREND 2 Internet of Things and the Rise of Smart Devices. The One-Sentence Definition
What Is the Internet of Things?
How Is the Internet of Things Used in Practice?
Making Our Homes and Everyday Lives Smarter Through Intelligent Consumer Goods
Making People Healthier with the Internet of Medical Things (IoMT)
Transforming the Way We Do Business
Introducing the Industrial Internet of Things (IIoT)
Get Ready for Smart Dust
Key Challenges
How to Prepare for This Trend
Notes
TREND 3 From Wearables to Augmented Humans. The One-Sentence Definition
What Are Wearables and Augmented Humans?
How Are Wearables Used in Practice?
Smart Clothes for Smarter Lives
Wearable Technology that Physically Augments Humans
Improving Human Strength and Balance
Improving People’s Sight
Restoring Movement Through Advanced Robotic Limbs
Implanting Lab-Grown Organs
Augmenting the Human Brain Through Mind-Reading Technology
Key Challenges
How to Prepare for This Trend
Notes
TREND 4 Big Data and Augmented Analytics. The One-Sentence Definition
What Is Big Data and Augmented Analytics?
How Is Big Data and Augmented Analytics Used in Practice?
Informing Business Decisions
Better Understanding Customers and Trends
Delivering More Intelligent Products and Services
Improving Internal Operations
Creating Additional Revenue
Key Challenges
How to Prepare for This Trend
Improving Data Literacy Across the Organization
Creating a Data Strategy
Notes
TREND 5 Intelligent Spaces and Smart Places. The One-Sentence Definition
What Are Intelligent Spaces and Smart Places?
How Are Intelligent Spaces and Smart Places Used in Practice?
Smart Homes
Smart Offices and Buildings
Smart Cities and Smart City Initiatives
Key Challenges
How to Prepare for This Trend
Notes
TREND 6 Blockchains and Distributed Ledgers. The One-Sentence Definition
What Are Blockchains and Distributed Ledgers?
How Are Blockchains and Distributed Ledgers Used in Practice?
Improving Insurance through Smart Contracts
Protecting Ownership, Including Intellectual Property
Verifying People’s Identities and Credentials
Promoting Traceability in the Supply Chain
Improving the Banking Industry
Cutting out the Middleman
Making Cryptocurrency More Mainstream
Key Challenges
How to Prepare for This Trend
Notes
TREND 7 Cloud and Edge Computing. The One-Sentence Definition
What Are Cloud and Edge Computing?
How Are Cloud and Edge Computing Used in Practice?
Key Challenges
How to Prepare for This Trend
Notes
TREND 8 Digitally Extended Realities. The One-Sentence Definition
What Are Digitally Extended Realities?
How Are Digitally Extended Realities Used in Practice?
Boosting Brand Engagement
Letting Customers Try Before They Buy
Enhancing Customer Service
Making Workplace Learning More Effective
Improving Other Organizational Processes
Key Challenges
How to Prepare for This Trend
Notes
TREND 9 Digital Twins. The One-Sentence Definition
What Is a Digital Twin?
How Are Digital Twins Used in Practice?
Digital Twins in Motor Racing
Key Challenges
Data Quality
Security
The Task in Hand
How to Prepare for This Trend
Notes
TREND 10 Natural Language Processing. The One-Sentence Definition
What Is Natural Language Processing?
How Is Natural Language Processing Used in Practice?
Overcoming Communication Barriers
Examples from the Tech World
Applying NLP and NLG in Business Settings
Transforming Journalism
NLP in Healthcare Settings
Key Challenges
How to Prepare for This Trend
Notes
TREND 11 Voice Interfaces and Chatbots. The One-Sentence Definition
What Are Voice Interfaces and Chatbots?
How Are Voice Interfaces and Chatbots Used in Practice?
Key Challenges
How to Prepare for This Trend
Notes
TREND 12 Computer Vision and Facial Recognition. The One-Sentence Definition
What Is Computer Vision and Facial Recognition?
How Is Computer Vision and Facial Recognition Used in Practice?
Key Challenges
How to Prepare for This Trend
Notes
TREND 13 Robots and Cobots. The One-Sentence Definition
What Are Robots and Cobots?
How Are Robots and Cobots Used in Practice?
Delivery Robots
Robots for Safety and Security
Robots in Healthcare
Robots in the Home
Cobots in the Workplace
Humanoid Robots
Robots Building Other Robots
The Weird and the Wonderful
Key Challenges
How to Prepare for This Trend
Notes
TREND 14 Autonomous Vehicles. The One-Sentence Definition
What Are Autonomous Vehicles?
How Are Autonomous Vehicles Used in Practice?
Self-Driving Cars
Autonomous Taxis and Public Transport
Self-Driving Trucks and Vans
Self-Driving Bikes and Scooters
Autonomous Ships
Key Challenges
How to Prepare for This Trend
Notes
TREND 15 5G and Faster, Smarter Networks. The One-Sentence Definition
What Are 5G and Faster Smarter Networks?
Advanced Services
Cutting the Cord
Smarter Networking
How Are 5G and Faster Smarter Networks Used in Practice?
Streaming Entertainment
Enabling an Autonomous World
Facilitating Better Healthcare
Smarter Networks
Key Challenges
How to Prepare for This Trend
Notes
TREND 16 Genomics and Gene Editing. The One-Sentence Definition
What Is Genomics and Gene Editing?
A Quick Biology Refresher
Manipulating Our DNA
CRISPR Gene Editing
How Is Genomics and Gene Editing Used in Practice?
Key Challenges
How to Prepare for This Trend
Notes
TREND 17 Machine Co-Creativity and Augmented Design. The One-Sentence Definition
What Is Machine Co-Creativity and Augmented Design?
How Is Machine Co-Creativity and Augmented Design Used in Practice?
Visual Arts
Music
Dance
Generative Design
The Written Word
Key Challenges
How to Prepare for This Trend
Notes
TREND 18 Digital Platforms. The One-Sentence Definition
What Are Digital Platforms?
How Are Digital Platforms Used in Practice?
Key Challenges
How to Prepare for This Trend
Where’s the Value?
Do You Have the Platform Skills and Knowledge You Need?
How Will You Attract People to Your Platform?
How Will Your Platform Encourage and Support Interactions between Users?
How Will Your Platform Integrate Future Technologies?
Notes
TREND 19 Drones and Unmanned Aerial Vehicles. The One-Sentence Definition
What Are Drones and Unmanned Aerial Vehicles?
How Are Drones and Unmanned Aerial Vehicles Used in Practice?
Military Drones
Search and Rescue and Firefighting Drones
Drones for Law Enforcement
Delivery Drones
Industry Examples of Drones
Passenger Drones
Key Challenges
How to Prepare for This Trend
Notes
TREND 20 Cybersecurity and Cyber Resilience. The One-Sentence Definition
What Is Cybersecurity and Resilience?
Cybersecurity versus Cyber Resilience
How Is Cybersecurity and Resilience Used in Practice?
Deepfake Attacks
Ransomware
Social Media Hacks
Storing and Protecting Sensitive Data
Key Challenges
Cyber Resilience and the IoT
How to Prepare for This Trend
Notes
TREND 21 Quantum Computing. The One-Sentence Definition
What Is Quantum Computing?
How Is Quantum Computing Used in Practice?
Key Challenges
How to Prepare for This Trend
Notes
TREND 22 Robotic Process Automation. The One-Sentence Definition
What Is Robotic Process Automation?
How Is Robotic Process Automation Used in Practice?
RPA in Financial Services Firms
RPA in Retail
RPA in Healthcare
RPA in Customer Services
Key Challenges
How to Prepare for This Trend
Notes
TREND 23 Mass Personalization and Micro-Moments. The One-Sentence Definition
What Are Mass Personalization and Micro-Moments? Mass Personalization
Micro-Moments
How Are Mass Personalization and Micro-Moments Used in Practice?
Key Challenges
How to Prepare for This Trend
Notes
TREND 24 3D and 4D Printing and Additive Manufacturing. The One-Sentence Definition
What Is 3D and 4D Printing and Additive Manufacturing?
How Is 3D and 4D Printing and Additive Manufacturing Used in Practice?
3D Printing in Manufacturing
3D Printing Human Tissue
Printing Food
Printing Buildings
4D Printing in Action
Key Challenges
How to Prepare for This Trend
Notes
TREND 25 Nanotechnology and Materials Science. The One-Sentence Definition
What Is Nanotechnology and Materials Science?
How Is Nanotechnology and Materials Science Used in Practice?
Nanotechnology in Manufacturing
Advances in Materials Science
Smart Materials and Self-Healing Materials
Biotechnology in Action
Key Challenges
How to Prepare for This Trend
Notes
A Few Final Words
About the Author
Acknowledgments
Index
WILEY END USER LICENSE AGREEMENT
Отрывок из книги
BERNARD MARR
For most leaders it can be very challenging to keep up with the speed at which many of these new technologies are emerging. As a futurist and strategic advisor to many of the most innovative companies and governments in the world, it is my job to help leadership teams understand and prepare for the impact of these technologies. With this book, I want to provide an easy-to-understand, state-of-the-art overview of the key technologies underpinning this fourth industrial revolution and outline how they are practically used by businesses today, as well as provide some tips on how to best prepare yourself and your organization for the transformation they bring.
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I opened this chapter with a Stephen Hawking quote, “Success in creating AI would be the biggest event in human history.” Hawking immediately followed that up with, “Unfortunately, it might also be the last, unless we learn how to avoid the risks.”
AI isn’t without its challenges and risks. For one thing, there are potentially huge risks for society and human life as we know it (particularly when you consider some countries are racing to develop AI-enabled autonomous weapons). But let’s focus on the key challenges that everyday businesses will have to overcome if they’re to deploy AI successfully.
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