Business Trends in Practice

Авторы книги: Бернард Марр Bernard Marr id книги: 2202695 Оценка: 0.0 Голосов: 0 Отзывы, комментарии: 0 3191,12 руб. (31,95$) Читать книгу Купить и скачать книгу Электронная книга Жанр: Зарубежная деловая литература Правообладатель и/или издательство: John Wiley & Sons Limited Дата добавления в каталог КнигаЛит: 15 ноября 2021, 16:32 ISBN: 9781119795582 Скачать фрагмент в формате fb2 fb2.zip Возрастное ограничение: 0+ Оглавление Отрывок из книги

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Stay one step ahead of the competition with this expert review of the most impactful and disruptive business trends coming down the pike Far from slowing down, change and transformation in business seems to come only at a more and more furious rate. The last ten years alone have seen the introduction of groundbreaking new trends that pose new opportunities and challenges for leaders in all industries. In Business Trends in Practice: The 25+ Trends That Are Redefining Organizations, best-selling business author and strategist Bernard Marr breaks down the social and technological forces underlying these rapidly advancing changes and the impact of those changes on key industries. Critical consumer trends just emerging today—or poised to emerge tomorrow—are discussed, as are strategies for rethinking your organisation’s product and service delivery. The book also explores: Crucial business operations trends that are changing the way companies conduct themselves in the 21st century The practical insights and takeaways you can glean from technological and social innovation when you cut through the hype Disruptive new technologies, including AI, robotic and business process automation, remote work, as well as social and environmental sustainability trends Business Trends in Practice: The 25+ Trends That Are Redefining Organizations is a must-read resource for executives, business leaders and managers, and business development and innovation leads trying to get – and stay – on top of changes and disruptions that are right around the corner.

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BERNARD MARR

That, in a nutshell, is what sparked the idea for this book. I wanted to provide business leaders with an accessible overview of the key trends that are transforming the way we do business. In my advisory work with companies and government organizations, I noticed that the same transformative forces seem to be coming up again and again, irrespective of the size of the organization or the industry in which they operate. This book pulls those insights together in one place. My goal is to give business leaders a chance to learn from other industries and build a business that is more successful, more resilient, and better equipped for the changes coming our way. In short, this book is designed to help you ride the wave of transformation.

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XR is primarily known for immersive gaming, but it is finding very real, very practical uses across a wide range of industries – often being used to create more immersive, personalized experiences for customers. House buyers, for example, can go on immersive virtual house tours. Customers can try out products virtually (for example, by overlaying a new style of glasses over their face or digitally placing a new sofa in their living room). And sports fans can immerse themselves in the stadium experience from the comfort of their home. The list of exciting new XR applications goes on. But as well as giving organizations new ways to engage with customers and users, XR also brings exciting new opportunities to improve business processes, including training, education, and hiring. For example, trainees can learn in more immersive environments, with information being visualized in much more exciting ways.

The key takeaway here is that XR can help your business turn information into experiences. If you think about it, this has the potential to change pretty much everything, from the way we consume information to the way we interact with others. In the future, then, XR could extend to all aspects of life as we know it – to the point where we could potentially transform the world around us into something personalized, using special glasses, headsets, or even (looking further afield) contact lenses and implants. I believe our experience of the world will increasingly take place in this blurred space between the real world and the digital one. If you think of the time people spend on social media, crafting their online persona, it's clear the line between the digital world and the real one has already become pretty porous. I'm certain XR is going to accelerate this.

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