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Bola Sokunbi. Clever Girl Finance: The Side Hustle Guide
Table of Contents
Guide
Pages
Clever Girl Finance. The Side Hustle GuideBuild a Successful Side Hustle & Increase Your Income
About the Author
Acknowledgments
It’s Time to Make Your Side-Hustle Dreams a Reality!
HOW TO USE THIS BOOK
CHAPTER 1 Getting Prepared to Win. Fact: You have what it takes to build an incredibly successful business
CHALLENGING THE FEAR THAT HOLDS YOU BACK
Take Action
GET PREPARED TO BUILD A SUCCESSFUL BUSINESS
Preparing Your Mindset
Adjusting Your Schedule
Staying Accountable
Take Action
MY SIDE HUSTLE BUSINESS STORY
Take Action
WHAT NOT TO EXPECT FROM YOUR SIDE HUSTLE
Juggling Your Side Hustle and Your Full-Time Job
Fitting Your Side Hustle into Your Financial Plan
Developing the Personal Characteristics You Need for Success
Take Action
MEET CAMILLA BANKS
NOTES
CHAPTER 2 Laying Out Your Business Idea. Make your ideas happen
WHAT’S IT GONNA BE? BRAINSTORMING YOUR BUSINESS IDEAS
How to Intentionally Brainstorm Your Business Ideas
Examples of Business Ideas and Popular Niches
Take Action
DOING YOUR RESEARCH: GOOGLE IS YOUR FRIEND
ESTABLISHING YOUR BUSINESS VISION AND MISSION
Crafting Your Business Vision Statement
Crafting Your Mission Statement
Take Action
MEET VICKII ONABOLU
NOTE
CHAPTER 3 Your Business Plan. The foundation of your side hustle’s success starts with a plan
CREATING A BUSINESS PLAN THAT MAKES SENSE TO YOU
What to Include in Your Business Plan
Take Action
WHAT LEGAL STRUCTURE DO YOU NEED?
Types of Business Structures
Which Business Structure Is Right for You?
Don’t Forget Your Federal Employer Identification Number
Applying for Your EIN
NOTE
Take Action
WHO IS YOUR BUSINESS FOR, AND WHY SHOULD THEY BUY FROM YOU?
How to Get Clear on Your Ideal Customer
Take Action
DEFINING YOUR PRODUCTS AND SERVICES
How to Define What You Are Selling
Value First, Product Second
Take Action
ASSESSING YOUR COMPETITION
How to Assess Your Competition
Take Action
MEET TIWA LAWRENCE
NOTES
CHAPTER 4 Building Your Brand and Marketing Your Business. Your potential customers need to know you, like you, and trust you. Then they’ll buy from you
DEVELOPING THE LOOK AND FEEL OF YOUR BRAND
The Name of Your Business
Your Business Logo
Colors and Fonts
Putting It All Together
Take Action
CREATING A MARKETABLE BRAND STORY
How to Craft Your Brand Story
Take Action
YOUR ONLINE PRESENCE AND CONTENT STRATEGY
Establishing Your Online Presence
Creating a Content Strategy
Take Action
YOUR MARKETING STRATEGY AND LEVELING UP YOUR GAME
Setting Your Marketing Goals
Marketing Strategies to Achieve Your Goals
Take Action
MEET KALYN JOHNSON CHANDLER
NOTES
CHAPTER 5 Business Finances—Let’s Talk Money! Staying on top of your business finances is not just to generate revenue; it’s to make sure your profits stay in your pocket!
LAYING OUT YOUR STARTUP COSTS AND OPERATING EXPENSES
Estimating Your Startup Expenses
Operating Expenses
Categorizing Your Operating Expenses
Take Action
YOUR BUSINESS BUDGET: AN ESSENTIAL PART OF YOUR BUSINESS SUCCESS
Keeping Your Business and Personal Finances Separate
Forecasting Your Business Income
Forecasting Your Business Expenses
Putting Your Business Budget Together
Building Taxes into Your Budget
Take Action
ANALYZING YOUR BUSINESS FINANCES: BREAKING EVEN, PROFIT, AND LOSS
Performing a Break-Even Analysis
Tracking Profits and Loss
Take Action
PRICING YOUR PRODUCTS AND SERVICES
Saying No
Take Action
MONEY MISTAKES TO AVOID WHILE BUILDING WEALTH WITH YOUR SIDE HUSTLE
Expensive Mistakes to Avoid with Your Business
Tips to Build Wealth with Your Business
Take Action
MEET SAHIRENYS PIERCE
NOTES
CHAPTER 6 In It to Win It! Know your metrics, stay consistent, and manage your time well
LEVERAGING METRICS IN YOUR BUSINESS
Financial Metrics
Marketing Metrics
Tools to Track Your Business Metrics
Take Action
MANAGING YOUR TIME: TIPS AND TOOLS TO HELP
Creating a Schedule
Tools to Help You Save Time and Money
Tips for Making the Most of Your Time
Take Action
WHO DO YOU NEED ON YOUR TEAM?
Getting Ready to Expand Your Team
The Value of Business Peers and Mentors
How Do You Find Business Peers and Mentors?
Take Action
MEET EMILIE ARIES
CHAPTER 7 Plan for Growth. Pursuing growth means thinking long-term
STAYING CONSISTENT AND PERSEVERING THROUGH SEASONS
Take Action
PRIORITIZING SELF-CARE
Take Action
MEET EBONY RUFFIN
In Closing. The road is long, but the journey is exciting, and you are more than capable of achieving your wildest dreams!
Key Takeaways to Remember
Index
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