Win the Game of Googleopoly

Win the Game of Googleopoly
Автор книги: id книги: 821719     Оценка: 0.0     Голосов: 0     Отзывы, комментарии: 0 1409,36 руб.     (14$) Читать книгу Купить и читать книгу Купить бумажную книгу Электронная книга Жанр: Зарубежная образовательная литература Правообладатель и/или издательство: John Wiley & Sons Limited Дата добавления в каталог КнигаЛит: ISBN: 9781119002796 Возрастное ограничение: 0+ Оглавление Отрывок из книги

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"If you're as interested in Japan as I am, I think you'll find that The Power to Compete is a smart and thought-provoking look at the future of a fascinating country." – Bill Gates, "5 Books to Read This Summer" Father and son – entrepreneur and economist – search for Japan's economic cure The Power to Compete tackles the issues central to the prosperity of Japan – and the world – in search of a cure for the "Japan Disease." As founder and CEO of Rakuten, one of the world's largest Internet companies, author Hiroshi Mikitani brings an entrepreneur's perspective to bear on the country's economic stagnation. Through a freewheeling and candid conversation with his economist father, Ryoichi Mikitani, the two examine the issues facing Japan, and explore possible roadmaps to revitalization. How can Japan overhaul its economy, education system, immigration, public infrastructure, and hold its own with China? Their ideas include applying business techniques like Key Performance Indicators to fix the economy, using information technology to cut government bureaucracy, and increasing the number of foreign firms with a head office in Japan. Readers gain rare insight into Japan's future, from both academic and practical perspectives on the inside. Mikitani argues that Japan's tendency to shun international frameworks and hide from global realities is the root of the problem, while Mikitani Sr.'s background as an international economist puts the issue in perspective for a well-rounded look at today's Japan. Examine the causes of Japan's endless economic stagnation Discover the current efforts underway to enhance Japan's competitiveness Learn how free market "Abenomics" affected Japan's economy long-term See Japan's issues from the perspective of an entrepreneur and an economist Japan's malaise is seated in a number of economic, business, political, and cultural issues, and this book doesn't shy away from hot topics. More than a discussion of economics, this book is a conversation between father and son as they work through opposing perspectives to help their country find The Power to Compete.

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Bradley Sean V.. Win the Game of Googleopoly

Acknowledgments

Introduction

Chapter 1. Either You Are Visible or You Are Invisible

How Do I (You) Get Found?

The Truth Shall Set Us Free!

Additional Resources

Chapter 2. Reality Check: Google Is a Monopoly

Unlocking Page One of Google

Additional Resources

Chapter 3. Creating a Googleopoly: Google Page One Dominance Strategy

Additional Resources

Chapter 4. Creating the Ultimate Onsite SEO Website Strategy

Domain Name

Title Tags

Heading Tags

Linking

Content

Conclusion

Next Evolution in Onsite SEO

Additional Resources

Chapter 5. Video and Video SEO

How to Properly Create a Video SEO Campaign

Pattern and Voice Recognition Search

Content Creation

Uploading Your Video to YouTube

Video Title

Description

Meta-Tags/Keywords

Advanced Settings

Video Location

Subtitles and Closed-Captioning for Your Video

Annotations

Viewer Action and Reaction

Sharing and Recommendations

Syndication and Supplemental Uploads

Supplemental Upload Tip

Localized Video SEO

Bonus Section: Video Suggestions

Additional Resources

Chapter 6. Social Media versus Social Media Optimization

The Social Component of Social

Sharing Means Attention

Social Signals

The Most Important Component: Page One Domination

Google+ Local Business

Facebook

Pinterest and Flickr

LinkedIn

Private Label Your Own Social Network!

Additional Resources

Chapter 7. Strategies for Mobile Dominance on Google and Web Success

31.3 Percent of All Web Traffic Comes from Mobile Devices!

PPC Advertising on Mobile

How Mobile Users Search

Additional Resources

Chapter 8. Online Reputation Optimization

Online Reputation Optimization

Interaction with Reviews

Additional Resources

Chapter 9. Secondary Websites for Search Dominance

Blogs

Microsites

Customer Appreciation Sites

Focus Sites

Using Secondary Sites Properly

Additional Resources

Chapter 10. Putting It All Together

Additional Resources

Chapter 11. Looking into the Future of Google and Search

Additional Resources

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Every day I thank God for the gifts that he has blessed me with, and none are more special and incredible than my amazing and loving family. I dedicate this book to them; all of their love and support motivate me to do the absolute best in everything I do.

Without them in my life, none of this is worthwhile.

.....

I have a very unusual background with an incredibly unique skill set. Traditionally, you would think that a business book author would have an MBA or doctorate degree. I don't.

As a matter of fact, I dropped out of college my sophomore year, and I didn't even major in marketing, SEO, or anything like that. I was a Russian major at Rider University in New Jersey, in the Zeta Beta Tau fraternity and a cadet in the Army ROTC program. With all of that, I left, and life circumstances led me to car sales (I got fired from being a waiter). I worked in a car dealership for five years. I was a car salesman – actually, the best car salesman in the dealership: salesman of the month, salesman of the year. The average car salesman in the United States sells approximately 10 units per month and I was selling an average of 30 units per month and making over $120,000 at 24 years old. I guess like a lot of success stories, I was in the right place at the right time. I got into the automotive sales industry in 1999. This is literally the time that the Internet started to take off in our industry. People were going online to do research before they ever stepped foot into a car dealership. Because I looked so young (and so short), the management directed me to handle the Internet leads. And in no time I started to engage these Internet prospects and convert these Internet leads into Internet appointments into Internet sales! I was hooked; I quickly became addicted to the hunt and to the sale and, most honestly, the money! I was making so much money it was absurd. I went from being a college dropout making $30,000 as a waiter to making $120,000 almost instantaneously.

.....

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