Win the Game of Googleopoly
Реклама. ООО «ЛитРес», ИНН: 7719571260.
Оглавление
Bradley Sean V.. Win the Game of Googleopoly
Acknowledgments
Introduction
Chapter 1. Either You Are Visible or You Are Invisible
How Do I (You) Get Found?
The Truth Shall Set Us Free!
Additional Resources
Chapter 2. Reality Check: Google Is a Monopoly
Unlocking Page One of Google
Additional Resources
Chapter 3. Creating a Googleopoly: Google Page One Dominance Strategy
Additional Resources
Chapter 4. Creating the Ultimate Onsite SEO Website Strategy
Domain Name
Title Tags
Heading Tags
Linking
Content
Conclusion
Next Evolution in Onsite SEO
Additional Resources
Chapter 5. Video and Video SEO
How to Properly Create a Video SEO Campaign
Pattern and Voice Recognition Search
Content Creation
Uploading Your Video to YouTube
Video Title
Description
Meta-Tags/Keywords
Advanced Settings
Video Location
Subtitles and Closed-Captioning for Your Video
Annotations
Viewer Action and Reaction
Sharing and Recommendations
Syndication and Supplemental Uploads
Supplemental Upload Tip
Localized Video SEO
Bonus Section: Video Suggestions
Additional Resources
Chapter 6. Social Media versus Social Media Optimization
The Social Component of Social
Sharing Means Attention
Social Signals
The Most Important Component: Page One Domination
Google+ Local Business
Pinterest and Flickr
Private Label Your Own Social Network!
Additional Resources
Chapter 7. Strategies for Mobile Dominance on Google and Web Success
31.3 Percent of All Web Traffic Comes from Mobile Devices!
PPC Advertising on Mobile
How Mobile Users Search
Additional Resources
Chapter 8. Online Reputation Optimization
Online Reputation Optimization
Interaction with Reviews
Additional Resources
Chapter 9. Secondary Websites for Search Dominance
Blogs
Microsites
Customer Appreciation Sites
Focus Sites
Using Secondary Sites Properly
Additional Resources
Chapter 10. Putting It All Together
Additional Resources
Chapter 11. Looking into the Future of Google and Search
Additional Resources
Отрывок из книги
Every day I thank God for the gifts that he has blessed me with, and none are more special and incredible than my amazing and loving family. I dedicate this book to them; all of their love and support motivate me to do the absolute best in everything I do.
Without them in my life, none of this is worthwhile.
.....
I have a very unusual background with an incredibly unique skill set. Traditionally, you would think that a business book author would have an MBA or doctorate degree. I don't.
As a matter of fact, I dropped out of college my sophomore year, and I didn't even major in marketing, SEO, or anything like that. I was a Russian major at Rider University in New Jersey, in the Zeta Beta Tau fraternity and a cadet in the Army ROTC program. With all of that, I left, and life circumstances led me to car sales (I got fired from being a waiter). I worked in a car dealership for five years. I was a car salesman – actually, the best car salesman in the dealership: salesman of the month, salesman of the year. The average car salesman in the United States sells approximately 10 units per month and I was selling an average of 30 units per month and making over $120,000 at 24 years old. I guess like a lot of success stories, I was in the right place at the right time. I got into the automotive sales industry in 1999. This is literally the time that the Internet started to take off in our industry. People were going online to do research before they ever stepped foot into a car dealership. Because I looked so young (and so short), the management directed me to handle the Internet leads. And in no time I started to engage these Internet prospects and convert these Internet leads into Internet appointments into Internet sales! I was hooked; I quickly became addicted to the hunt and to the sale and, most honestly, the money! I was making so much money it was absurd. I went from being a college dropout making $30,000 as a waiter to making $120,000 almost instantaneously.
.....