The Magic List

Оглавление

Brandon Gadoci. The Magic List

Foreword

Preface

About the Social Media Update

About Me

To-Do’s

The Difference Between Yesterday & Today

Comprehension Quiz

Social Media Update

To-Do’s

The Key to Fast Success

Comprehension Quiz

Social Media Update

To-Do’s

What is Cold Calling

Comprehension Quiz

Social Media Update

To-Do’s

What is Relevant

Comprehension Quiz

To-Do’s

The Big Mistake

Comprehension Quiz

Social Media Update

To-Do’s

What Does Work

Comprehension Quiz

Social Media Update

To-Do’s

The Leads

Comprehension Quiz

Social Media Update

To-Do’s

The Script

Comprehension Quiz

To-Do’s

The Engine

Comprehension Quiz

Social Media Update

To-Do’s

The Drip

Comprehension Quiz

To-Do’s

Conclusion

Summary of the 11 Steps

Last Step

Appendix. Appointment Close

Scripting Phrases

Comprehension Quiz Answers

To-Do’s Summary

Prospect Expectation Logic

Tick Sheet

Diagrams. Cold Call Tree

“The Engine” Diagram

Отрывок из книги

Finally. There are so many people who want to help others by offering their well-intentioned advice, but they fail. In fairness, they don’t just fail. They fail in a colossal manner, taking those who listen to their well-intentioned advice with them. Perhaps the most bitter irony of all is that the more they teach, and the more they write, the worse off we are. First, I’ll tell you why. Then, I’ll tell you why Brandon Gadoci really can help you.

It all starts with our first day on the job as salespeople. We show up wide-eyed and ready to learn. We are walking sponges ready to soak up whatever comes our way, and frequently we don’t have to wait long.

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Here’s a shocking revelation: my first few weeks on the job were not my best. That was because the management team, which meant well, had made a classic mistake with us all. They had not sales trained us, they had product trained us. There is a major difference between the two.

Product training, which goes on all over the country, teaches us about the ideas we are paid to represent. It is often confused with sales training, but that confusion must stop. Product training may teach us about our product, but sales training teaches us to get people interested in our product. Without these skills, well meaning geniuses often starve.

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