Smarter Branding Without Breaking the Bank - Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost

Smarter Branding Without Breaking the Bank - Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost
Автор книги: id книги: 1725597     Оценка: 0.0     Голосов: 0     Отзывы, комментарии: 0 1116,45 руб.     (12,18$) Купить и читать книгу Купить бумажную книгу Электронная книга Жанр: Маркетинг, PR, реклама Правообладатель и/или издательство: Ingram Дата добавления в каталог КнигаЛит: ISBN: 9780982535332 Возрастное ограничение: 0+

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You already have the resources you need to build a powerhouse brand.<br><br>If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have FIVE powerful marketing resources you can use right now to get big-brand results at low cost … or no cost at all.<br><br>Step One: Shift your mindset.<br><br>International branding expert Brenda Bence has created the definitive guide to branding on a tight budget. After years as a mega-brander working across four continents and 50 countries for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, she left the corporate world to start her own business. From scratch &mdash; and with almost empty pockets &mdash; Brenda used inventive, low-cost methods to build her own international brand that now serves clients in 25 countries with offices in the U.S. and Asia.<br><br>Based on Brenda&#39;s successful low-cost branding workshops that receive rave reviews around the globe, Smarter Branding Without Breaking the Bank is a treasure chest of tips, tools, and<br>techniques to help SMEs and solo-preneurs achieve similar results at minimal expense.<br><br>You will:<br><br>* Learn to leverage five existing assets to create a robust brand marketing plan<br>* Craft a unique and compelling brand positioning using six proven elements<br>* Dispel widely-held branding myths that could be holding you back from success<br>* Apply lessons from dozens of real-world case studies from a variety of businesses<br>* Create a permanent &quot;marketing mindset&quot; for you and your team

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