Blind Spots

Blind Spots
Автор книги: id книги: 821353     Оценка: 0.0     Голосов: 0     Отзывы, комментарии: 0 1183,86 руб.     (12,58$) Читать книгу Купить и читать книгу Купить бумажную книгу Электронная книга Жанр: Зарубежная образовательная литература Правообладатель и/или издательство: John Wiley & Sons Limited Дата добавления в каталог КнигаЛит: ISBN: 9780730345381 Возрастное ограничение: 0+ Оглавление Отрывок из книги

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Описание книги

If you can change education, you can change the world Edupreneur gives teachers the "how." You already know what needs to be done to improve education, but you may lack the support and processes to bring it to life—and that's where this book comes in. You'll walk through the four stages of innovation—dreaming, digging, making and sharing—and learn how to unleash ground-shaking change from the classroom up. Straightforward, highly practical and kick-in-the-pants inspirational, this book is your new companion for making education work. You'll read about passionate teachers who have raised attendance from 40% to 90%; you'll read about principals who took on the worst-performing schools and turned them around; you'll read about leaders who had the courage to take the reins of a school and turn it from good to great—and you'll learn how they did it and how you're entirely capable of the same kind of revolutionary change. This is a book not just for challenging schools, but for all educators who are passionate about providing a great education for every student, every day. Administrators, academics and politicians can debate endlessly about how to "fix our schools," ignoring the fact that their best innovators and catalysts of change are already right there in the classroom. You have plenty of ideas, so here's your license to make them happen. Edupreneur will help teachers in all schools to: Identify ways to improve day-to-day practice Overcome the challenges that hamper progress Create new solutions that sidestep old roadblocks Collaborate with similarly forward-thinking educators Imagine what education could look like if teachers were practically equipped to bring exciting new ideas to the classroom every day. Edupreneur helps you be that kind of teacher you've always wanted to be, with a clear framework for truly bringing on the change.

Оглавление

Brideson RJ. Blind Spots

Foreword

About the Author

Acknowledgements

Preface

Introduction

CHAPTER 1. FROM HISTORY TO HERSTORY

THE BIRTH OF BUSINESS MARKETING

THINGS HAVE CHANGED – OR HAVE THEY?

WOMEN WANT MORE

THE WO-MAN ALGORITHM

Become conscious of the bias

FROM REJECT TO RESULTS

CHAPTER 2. ARE YOU BLIND?

CASE STUDY. THE 3 % CONFERENCE

BUSINESS HER-ITAGE

PRESENTING THE DATA …

MORE THAN BUMS AROUND THE BOARDROOM

THE RESULT OF GETTING IT RIGHT

CHAPTER 3. PROOF OF DIFFERENCE

Y CHANGE?

DO YOU GET IT?

CASE STUDY. WOMEN, WE SEE YOU

THE APPLE DOESN'T FALL FAR

SEGMENTATION IS KING, BUT ALSO QUEEN

PICK YOUR BATTLE

CHAPTER 4. MEET MODERN WOMAN

THE MOTHER LOAD

WHAT WOMEN WANT

ROLE REVITALISED

CHAPTER 5. ARE WE DATING OR IN A RELATIONSHIP?

BUT WHAT ABOUT HIM?

CHAPTER 6. BUSTING THE BIGGEST BUSINESS MYTHS

WHERE ARE WE GOING WRONG?

MYTH 1. I HAVE AN ALL-FEMALE TEAM – I GET IT

MYTH 2. WE'RE EQUAL OPPORTUNITY – TICK!

MYTH 3. WE'VE GOT A PERSON TO TACKLE THIS

MYTH 4. MY BUDGET ISN'T BIG ENOUGH

MYTH 5. WE'VE DONE FEMVERTISING. JOB DONE

FROM COMA …

… TO CONSCIOUS

A PERIOD OF TRANSFORMATION

CHAPTER 7 $HOW ME THE MONEY

1. WHAT'S THE SIZE OF THE PRIZE?

2. WHAT'S IN THE WAY?

3. WHAT'S IN YOUR HEART?

4. WHAT LENS ARE YOU USING?

KEEP MOVING

CHAPTER 8. FUTURE PROOF AND FEMALE READY

TRANSITION AND TRANSFORM

CONCLUSION

IMAGE CREDITS

INDEX

WILEY END USER LICENSE AGREEMENT

Отрывок из книги

Never in history has there been more pressure on businesses. The average time a CEO keeps their job is near record lows. The average time a marketing director keeps theirs is even shorter – just 44 months.

It's not hard to see why.

.....

Just as the Inuit are said to have 50-plus words to describe different types of snow, where we see only one, Bec Brideson can identify a myriad ways we can better communicate with women, many of which the average senior executive has never even thought about, let alone addressed.

Bec doesn't just understand women. She has articulated a precise path for how businesses can see them, resonate with them, commu-nicate with them and then do business with them.

.....

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