The Dream Cafe

The Dream Cafe
Автор книги: id книги: 821360     Оценка: 0.0     Голосов: 0     Отзывы, комментарии: 0 1936,56 руб.     (21,02$) Читать книгу Купить и читать книгу Купить бумажную книгу Электронная книга Жанр: Зарубежная образовательная литература Правообладатель и/или издательство: John Wiley & Sons Limited Дата добавления в каталог КнигаЛит: ISBN: 9781118977835 Возрастное ограничение: 0+ Оглавление Отрывок из книги

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Описание книги

Lead your organization into the industrial revolution of analytics with The Analytics Revolution The topics of big data and analytics continue to be among the most discussed and pursued in the business world today. While a decade ago many people still questioned whether or not data and analytics would help improve their businesses, today virtually no one questions the value that analytics brings to the table. The Analytics Revolution focuses on how this evolution has come to pass and explores the next wave of evolution that is underway. Making analytics operational involves automating and embedding analytics directly into business processes and allowing the analytics to prescribe and make decisions. It is already occurring all around us whether we know it or not. The Analytics Revolution delves into the requirements for laying a solid technical and organizational foundation that is capable of supporting operational analytics at scale, and covers factors to consider if an organization is to succeed in making analytics operational. Along the way, you'll learn how changes in technology and the business environment have led to the necessity of both incorporating big data into analytic processes and making them operational. The book cuts straight through the considerable marketplace hype and focuses on what is really important. The book includes: An overview of what operational analytics are and what trends lead us to them Tips on structuring technology infrastructure and analytics organizations to succeed A discussion of how to change corporate culture to enable both faster discovery of important new analytics and quicker implementation cycles of what is discovered Guidance on how to justify, implement, and govern operational analytics The Analytics Revolution gives you everything you need to implement operational analytic processes with big data.

Оглавление

Bruce Duncan. The Dream Cafe

PREFACE

A. AVANT-GARDE

B. BELLIGERENCE

C. CHAOS

D. DREAMING

E. EXPERIMENTATION

F. FUSION

G. GUT REACTION

H. HABITAT

I. IMAGINATION

J. JEST

K. KINETIC

L. LOVE

M. MULTI-SENSORY

N. NOTICING

O. ORGANIC

P. PREDICTION

Q. QUESTIONS

R. RISK

S. SYNERGY

T. TRIPPING

U. UNDERSTANDING

V. VERIFICATION

W. WONDER

X. X-RATED

Y. YEARNING

Z. ZEITGEIST

CONCLUSIONS

ABOUT THE AUTHORS

WILEY END USER LICENSE AGREEMENT

Отрывок из книги

The Dream Café offers an introduction to the lessons that brand owners can learn in a way that deliberately defies logic – that is, by emulating the way that the radical creative practitioners we commonly called avant-garde broke with convention, dismissed the naysayers and invented the future. The fact that artists and creative thinkers, from a wide range of backgrounds, could change the way we all think and do by initiatives that began with interdisciplinary conversations around a café table provides compelling evidence for a new way of engaging with the urgent task of brand innovation.

In order to practise what we preach we have avoided a conventional structure for our book and created an A to Z list of characteristics, actions and qualities that distinguish business that thrive from those that merely survive (and sometimes, don't), which is more akin to a series of ‘Menu Cards’. We believe that in a ‘time-short’ world the insights we offer are best read on the run, much in the way that you would snack at a café. When the experimental French film maker Jean Luc Godard was asked about his apparent lack of interest in conventional narrative principle, he corrected his interviewer by pointing out that his films do have ‘a beginning, a middle and an end’, but ‘not necessarily in that order’. It's much the same with this book: we want you to engage with it in ‘bite-sized chunks’.

.....

• Assuming that anything is possible.

• Not always beginning with a definitive end in mind.

.....

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