Conversion Marketing

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Bryan Heathman. Conversion Marketing

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Praise for Conversion Marketing

“This book will help you attract more leads and make more sales online than you ever imagined possible. It unlocks the power of the internet for you.”

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As a Conversion Marketer, your essential job is to get your website noticed and products/services sold. This is true of whether you are working on a start-up company or for a mega-brand such as Google, Coca-Cola, Nike, Starbucks, Microsoft, Facebook or Estée Lauder. The primary methods which marketers use to get noticed can include advertising and promotion. Marketing is sometimes explained in terms of Above-The-Line advertising and Below-The-Line promotional tactics. Above-the-line marketing is defined as mainstream media advertising and is somewhat weighted to what marketers define as “Branding” activities. Below-the-line advertising is defined by activities such as promotional marketing or viral marketing (often called Word of Mouth advertising).

Above the Line Marketing

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