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C N A Molenaar. End Of Competition, The: The Impact Of The Network Economy
THE END OF. COMPETITION
THE END OF. COMPETITION
Preface
About the Author
Contents
Chapter 1. Introduction
Shift 1: Competitive Strengths are Used in the Platform Business Model
Shift 2: From Ownership to a Coordination of Resources
Shift 3: From a Focus on Customer Value to One on the Value of Ecosystems
Amazon under Fire in Austria
European Doubts about Amazon
Bibliography
Chapter 2. The Development of the Network Economy: Opportunities and Threats. How Powerful are the New Platforms?
How Did We Get Here?
What has the Past Taught Us?
Join In or Wait?
Do One’s Own Restrictions Lead to a Tunnel Vision in the Decision-Making?
Are the Old (Physical) Structures too Oppressive?
What are the New Value Activities in the Competitive Battle?
What are the Sources of Value Creation?
Primary Activities and Platform Companies
Secondary Activities and Platform Companies
Shouldn’t Investments be Made with a Long-Term Vision?
The Growth of the Network Economy, Technology or Human Behaviour?
Technology facilitates and stimulates this development
The buying behaviour (consumers and companies) is changing
Social economic changes
Adjusting to international developments
Building Blocks for the Future
Bibliography
Chapter 3. The New Market Conditions *
Do the Traditional Competition Models Restrict Innovation?
Will the Rivalry between Providers (Competitors) Change?
So What is the New Supply Chain Then?
Should You be Afraid of Newcomers?
Can Existing Products be Threatened by Replacement Products or Services?
How will the negotiating power of suppliers change?
How will the negotiating power of buyers change?
A Unique Value Compared with the Other Providers
Who Will Become the New Competitors?
Is Marketing Still a Competition Tool?
What Changes Will Take Place?
Change 1: Competitive strengths are utilised in the platform/network business model
Change 2: From ownership to coordination of resources
Change 3: From a focus on customer value to one on the value of ecosystems
Bibliography
Chapter 4. From Supply Chain to Network
Business-to-Business
How are Networks Applied?
The Transformation from a Supply Chain to a Platform2 (1) The shift in markets: From consumers as the endpoint to producers as the endpoint
(2) The shift in competitive advantage: From resources (products) to ecosystems (network)
(3) The shift in value creation: From processes to interactions
First Phase of Applications
The Second Phase of Applications
Which Network Effects are Disruptive?
Will the Visitors of Platforms Become More Powerful?
Other Applications of Networks: Binding Visitors, Customers and Suppliers
Do Networks and Platforms Change the Way Marketing is Used?
The Cloud as a Basis for a Network
What Form of Organisation Best Suits a Network Structure or Platform?
Bibliography
Chapter 5. Networks Become the Competition
The Development of Marketplaces (Sales-Based Platforms)
Development of the Competitive Strength of a Network Economy
Is the Success of a Platform Based on Customer Behaviour?
Further Developments and Modifications of the Competition Model
New Competition: Google
Is a Network the Basis for a New Competition Strategy?
Effect on the Product Supply: New Providers Lead to New Competition
What Effect Does the Matching on a Platform Have on the Demand and Supply?
What is the Impact on the Supply Chain?
Platforms in the Supply Chain
China
Competition in the B2B Market
Economies of Scale and Competition
Competition Arises between Networks: Providers Compete within a Network
Bibliography
Chapter 6. Technology as a Basis for New Competitive Relationships
What is the Relationship with a Market?
What are the Technological Applications in Products?
Adjusting the Infrastructure
Is the Speed of Change Important?
What are the New IT Possibilities?
Application Containerisation versus Virtualisation and System Containers
What is the Competitive Strength Offered by IT?
What are the Strategic Choices of an Organisation?
Do Squads Lead to Innovation?
Will the Supply Chain Implode?
Automating Platforms
How do Organisations and the Relationships Change as a Result of Technology?
Chapter 7. It is about Customers, Not Products: A Change of Vision
How has Marketing Changed?
The Choice of Distribution Channel
How can You Still Compete?
The Customer Experience Process
Bibliography
Chapter 8. New Marketing and Competition Principles through the Adoption of Technology
B2B, from Efficiency to Disruption
From Buyer Uncertainty to Provider Uncertainty (Caveat Emptor Transformation)
Is Data the Basis for Competitive Strength?
Who Will Become the New Market Leaders?
Industrial Market
Are New Market Relationships Also All about Power?
Chapter 9. Opportunities for Asia Based on Characteristics and Culture
Opportunities in Asia
New Opportunities Based on Social Media
Technology Impact
Impact of Technology
The Battle of Platforms
Top Quality for Young People
WeChat’s Moments?
South Korea. Target marketing in South Korea
Usage of SNS in South Korea
KakaoTalk. Brief introduction and advertising methods
News feed advertising on KakaoStory
Social media advertising on Naver Band
Naver
What does Naver do?
Advertising method: Keyword
Interpretations from South Korea’s online advertising
China. Introduction to China’s marketing strategy
Social media in China
Baidu
Rich data for target marketing
Pay Per Click (PPC)
Baidu Union (display network)
Baidu Brand Zone
WeChat. Internet censorship and SNS in China
Targeting strategies on WeChat
WeChat Moments advertising
WeChat Banner advertising
Comparisons between the Two Countries (1) Keyword recognition
(2) Data usage rates
Conclusions
Bibliography
Chapter 10. Towards the Future: Join In or Disappear?
Technology
Artificial Intelligence2
Collaboration Leads to Strength and Knowledge
The Road to the Future is a Gradual Process
Necessary Changes for the Future
Surviving in the Future?
Bibliography
Appendix 1. Bidfood: Development and Platform Strategy Rollout
Phase 1: Digitalisation of Customer and Supplier
Phase 2: Setting up the Marketplace and Shop-in-Shop Strategy Rollout
Phase 3: Launching Foodl
Why Foodl?
Phase 4: Complete Online and Logistical Integration
Appendix 2. Dating Sites: An Example of a Multisided Platform*
Dating Sites Results
Appendix 3. Differences between Various Forms of Collaboration
