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Caroline Marti
Cultural Mediations of Brands
Читать книгу Cultural Mediations of Brands - Caroline Marti - Страница 1
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Introduction
I.1. Cultural proposals and commercial mediation I.1.1.
A strange mediation
I.1.2.
From cultural proposals to unadvertization and figuration
I.2. Observing the cultural figurations of brands to build their authority I.2.1.
Observation of a quest for control, a perimeter to be defined
I.2.2.
Position
I.2.3.
The disgrace of commercial communication
I.3. Communication, the object of discourse I.3.1.
The denial of a permanent evolution
I.3.2.
Denunciation of a communication to be rebuilt
I.4. Cultural mediation as a bypass I.4.1.
Assimilation strategies and position of authority
I.4.2.
The particular modalities of a cultural mediation
I.4.3.
Overall movement
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1
Legitimacy and Foundations of Authority Through Media Appropriation
1.1. Speaking out: power
1.2. The porosity of the boundary between advertising and journalism: a tradition
1.3. The media and advertising thought process
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