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SOCIAL MEDIA SECRETS. Carolyn Boyes
Copyright
Learn how social media can be your best business secret
1.1. Ditch the old thinking
1.2. Know your channels
1.3. Create a brand
1.4. Make a promise
1.5. Create a goal
1.6. Stake a claim
1.7. Draw up a content strategy
1.8. Be aligned
1.9. Take an inventory
1.10. Do it 24/7
2.1. Be sociable
2.2. Determine your ideal customer
2.3. Convert the grazers
2.4. Build a community
2.5. Become a friend
2.6. Inspire
3.1. Start a blog
3.2. Tweet
3.3. Create a Facebook page
3.4. Link in
3.5. Video it
3.6. Share slides
3.7. Instagram it
3.8. Blog on Tumblr
3.9. Pin it on Pinterest
4.1. Lead opinion
4.2. Have values
4.3. Look consistent
4.4. Have a tone of voice
4.5. Use professionals
4.6. Google well
4.7. Network offline
5.1. Listen and learn
5.2. Monitor
5.3. Use surveys
5.4. Use hashtags
5.5. Find the influencers
5.6. Use professional tools
6.1. Be authentic
6.2. Get feedback and endorsements
6.3. Go off topic
6.4. Hang out
6.5. Start a competition
6.6. Be memorable
6.7. Contribute to the conversation
7.1. Be nice
7.2. Know your copyright
7.3. Manage your crises
7.4. Keep up with the news
7.5. Stop the muggers
7.6. Do good
Jargon buster
Further reading
About the Book
About the Author
About the Publisher
Cover
Title Page
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4.2 Have values
4.3 Look consistent
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