Don't chase business—bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether you have a small or large business, this approachable text offers insight into creating, executing, promoting, and measuring inbound marketing tactics through easy-to-follow instructions on setting up and implementing a new strategic approach. With the information in this book, you can increase brand awareness, enhance brand loyalty, engage with target audience members, and attract new buyers all by leveraging your website, social media, blog, and other resources that are, most likely, already at your fingertips. A breath of fresh air brought on by the Digital Age, inbound marketing is a holistic, data-driven marketing approach that calls upon digital-based resources, such as your website, social media platforms, blogging, search engine optimization, etc., to establish your company as an authority in its industry—and to help customers find you, instead of require your sales team to chase after each and every customer. Build a reliable inbound marketing team Develop deeper relationships with your customers Convert inbound traffic into revenue Combine inbound and outbound marketing strategies to optimize your business' resources Inbound Marketing For Dummies is an essential guide for anyone looking to leverage tried and true inbound marketing strategies within their business.
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Carrel Lawrence. Investing In Dividends For Dummies
Introduction
Part I. Getting Started with Dividends
Chapter 1. Wrapping Your Brain Around Dividend Investing
Chapter 2. Brushing Up on Dividend Details
Chapter 3. Grasping the Dividend Advantage
Part II. Exploring the World of Dividends
Chapter 4. Income-Generating Industries
Chapter 5. Exploring REITs and Financials
Chapter 6. Dividend Investment Vehicles
Part III. Selecting an Investment Approach
Chapter 7. Setting Goals and Making Plans
Chapter 8. Risky Business: Assessing Risk and Your Risk Tolerance
Chapter 9. Choosing Your Approach – And Your Dividends
Chapter 10. Buying and Selling Dividend Stocks
Chapter 11. Staying Current on Tax Laws
Part IV. The Part of Tens
Chapter 12. Ten Common Misconceptions about Dividends
Chapter 13. Ten Dividend Investing Mistakes to Avoid
About the Author
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The purpose of the stock market is to enable companies to raise the capital they need to start or grow their businesses. Instead of borrowing money from a bank and paying interest on it, a company can sell shares of itself to investors. Over the years, the stock market has gone from being a respectable venue for investors to purchase partial ownership in companies to something more akin to a casino. Seduced by reports of individuals earning millions nearly overnight by investing in high-growth stocks, speculative investors poured money into many companies that offered nothing more than a promise of sales and profits, further inflating share prices. When the needle point of reality finally popped the bubble, the poor unfortunates who failed to cash out their chips early enough were blown away like dust.
Fortunately, the deflated bubble (along with some dividend-friendly tax legislation) brought many investors down to earth and back to the basics – investing in companies with a proven track record of earning profits and paying dividends. As they return to the fold, investors are beginning to realize what their parents, grandparents, and great-grandparents already knew – dividend investing offers a host of benefits that provide a safer and often more profitable way to invest in the stock market.
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As you read, keep one important point in mind: Past performance of a stock is no guarantee of future returns. I know, I know – you’ve heard that one before. But it’s worth repeating. What it boils down to is this: If I mention a company in this book that I think is a potentially good dividend stock, don’t assume I’m telling you to buy it. You may want to look into it, but I’m not necessarily recommending it. After all, by the time you read this book, that stallion of a stock may be a bust. Whatever you invest your money in or spend your money on is entirely your choice. I provide some guidance in picking stocks that may be likely to outperform other stocks, but I provide no specific recommendations. Take all the credit for your good investment decisions, but take all the blame for bad ones, too.
While writing this book, I made a few foolish assumptions, mainly about you and how much you know about investing:
