Описание книги
Bring Your Fresh Ideas to Market and ProfitFueled by growing consumer demand for new tastes, cleaner ingredients, health benefits, and more convenient ways to shop and eat, the business of specialty food is taking off at full speed. This step-by-step guide arms entrepreneurial foodies like yourself with an industry overview, the hottest trends, important research and statistics, and insight from practicing specialty food business owners on key growth drivers, opportunities, and how you can differentiate from other food businesses.Discover how to:Find the right avenue for your specialty food business: home-based, retail shop, production, wholesale, or distributionCreate a solid business plan, get funded, and get the essential equipmentGet the right licenses, codes, permits, insurance for your operationsGain a competitive edge using market and product researchFind a profitable location, partnerships, and in-store shelf spacePromote your business, products, and services online and offlineAttract new and loyal customers using social media platforms like Instagram, Snapchat, and PinterestManage daily operations, costs, and employeesPlus, get valuable resource lists, sample business plans, checklists, and worksheets