Описание книги
Leaves conventional thinking in the dust, instead teaching how to drive innovation within an existing company Shows managers and business leaders how to invigorate their teams and organizations, transform corporate culture, and identify and empower agents of change within their teams Without repeating tired business-book advice, shows how to motivate creative thinking and make it safe to take risks and disrupt entrenched patterns that lock businesses in cycles of stagnant competition Author is a marketing executive with over 20 years' experience in the tech sector, and has been head of communications at Microsoft Canada, Director of Marketing at TELUS, and Director of Operations at Open Text