Synergy Strategic Planning

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Chris Alexander. Synergy Strategic Planning

Contents

oreword

astering the Context

Synergy Strategic Planning

A Psychology of Shared Destiny

You Are in the Business of Directing Energy

Creating an Internal Mission. Statement, Vision Statement, Core Values, and Goal Plan. The Mission Statement

The Exercise

The Vision Statement

Vision Guidelines: 1. Is the vision realistic?

2. Does the vision take all possibilities into account?

3. Is the vision a good fit for the culture, leadership, and style of your business?

4. Is the vision aligned with the values and goals of the organization?

5. Does the vision allow for an ever-growing and changing world?

6. Does the vision take all the organization’s potential for accomplishment into account?

F.W. Woolworth’s Ten–Cent Vision

7. Is the vision inspiring and uplifting?

High-Performance Team Culture —A Competitive Advantage. Culture through Inheritance and Environment

Culture through Choice

1. Vision, Values, and Goals

2. Beliefs and Principles

3. Leadership: Philosophy/Style/Commitment

4. Experiences: Successes and Failures

5. Training and Development

6. Systems and Structure

7. Sense of Urgency/Habits

8. Expectations: Leadership and Staff

9. Norms/Standards/Boundaries

10. Behaviors: Formal and Informal

11. Decision-making Process

12. Historical Depth and Inspiration

13. Empowered Problem-solving

14. Organizational Ecology

What’s Synergy?

Triple Win

Choosing Values

Values = Moral Compass = Integrity

Values Must Be Clear and Acceptable

The Organization Must Be Able to Live Up to its Values

They Must be Clearly Displayed

Leadership Must be Able to “Walk the Talk”

Fraud and Corruption. Stemming the Surge - 04/17/08

The Courage of His Convictions

Preparing a Values Statement

Choosing Values: Summarized Guidelines

Values Statement Questions

Business Values Checklist

Aunt Karen

Business Goal Setting

Setting Goals

1. Do you have a clear set of financial goals?

2. Do you have an overall “WOW” Factorgoal—the shared destiny goal?

3. Do you have clearly defined business development goals?

4. Do you have executive development goals?

5. Do you have values-based work ethic goals?

Characteristics of Goal Setting. 1. The goal must have a time limit

2.The goal must be realistic and challenging

3.The goal must be written down in detail

4.The goal must be clearly communicated

5.The goal must be aligned to the vision, values, and mission, and measured on a regular basis

Tickle Me Elmo

Vision, Values, Goals, and Mission Statement Examples. Cosmetic Company. Vision:

Values:

Goals:

Mission Statement:

Urban Development Company. Vision:

Values:

Goals:

Mission Statement:

Alternative Energy Company (start-up) Vision:

Values:

Goals:

Mission Statement:

Slogan Examples

SWOT Analysis

How to Use a SWOT Analysis

SWOT Analysis Questions. What are our Strengths?

What are our Weaknesses?

What are our Opportunities?

What are our Threats?

SWOT Analysis Examples. Home Building Company

Shoe Manufacturer and Distributor

Fast Food Company

SWOT Analysis Worksheet

The Chicken Tests

Execution Essentials. A History of Organizational Structures. Control and Command

The Competitive Structure

The Synergistic Structure

Alignment of Systems and Processes to Strategy, Culture, People, and Leadership

How to Write a Strategic Plan

Mission Statement

Clearly Define Goals

Complete a SWOT Analysis

A Leadership Commitment

Clearly Define Expectations

Organizational Detail

Scope of the Goal

Project Lifeline

Finances

Location

Policies

Strategic Alliances

Technology

Return on Investment

Responsibility

Accountability

Timing

Eliminate Excuses

Right Project Attitude

Reward Good Performance

Synergizing

Driving

Implement Continuous Improvement

Priorities: The Secret Six

Materializing

Internal Marketing

The Rollout

How to Write a Strategic Plan Checklist

Portrait of a Leader

What Gets Measured Gets Done. Who the hell is running this place?

Measure the Right Things

Customer Satisfaction

Systems and Processes

Human Resources

Management and Leadership

Performance Reviews

Financial Measurement

Sales Measurements

Staff Selection

The Synergy Directional Audit

In Conclusion. An African Fable

Troubleshooting. We’ve Always “Done-it-that-way” and “We’re-already-doing-that”

Resistance to Change

Don’t Like Planning

Lack of Commitment

Lack of Synergy

Analysis Paralysis

Power and Control Issues

Finally . .

Systems, Structure, and Functions

Management Commitment

Selected Bibliography

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“The Synergy Strategic Planning process was clear, concise, to the point, and easy to implement. It powered up our management team with a clearer vision, revitalized our values, and put everyone on the same page. It was awesome!! If you want to clearly define your mission and move toward success with confidence, this book is the perfect guide. It ‘s easy to read, and it ‘s full of great examples. Get it today!”

Jeffrey Pitzer, Executive Vice President, GreenLife Solar

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Synergizing Your Business: The 5 Essential Pieces for High-Performance—A Series of Business Books

About the Author

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