Оглавление
Chris Rojek. Lifestyle Gurus
Contents
Guide
Pages
Lifestyle Gurus. Constructing Authority and Influence Online
Copyright page
Acknowledgements
Introduction
1 What is a Lifestyle Guru?
The Generalised Other and the Looking-Glass Self
De-Traditionalisation and its Discontents
The History of Lifestyle Gurus
The Globalisation of Self-help
Attention, Capital and Celebrity
Digitally ‘Sitting Next to Nellie’
2 The Rise of Lifestyle Gurus in the Digital Age
Migrating Online
Establishing Native Knowledge and Expertise Online
The Tools of Lifestyle Gurus in the Digital Age
Web 2.0, the Active User and Participatory Culture
Celebrity and the Power of Visibility on Social Media
The Making of Micro-Celebrities
Intimate Strangers
3 ‘Be Authentic’: Lifestyle Gurus as Trusted Companions
Creating a Compelling Narrative and Persona
Confession and Self-disclosure
Manufacturing Authenticity
Emotional Labour
The Trouble with Authenticity
4 ‘Your Person as a Product’: Commodifying Influence
Social Media Influencers
Commodifying Influence: Social Media as Advertising
Influencer Marketing
The Democratisation of Advice: Blogging as a Community of Equals?
The Wellness Industry
Cleansing and Detoxing: The GOOP Phenomenon
The Commodification of Advice
5 ‘Don’t Eat That!’: Lifestyle Gurus as Unregulated Advisers
Facemethods
Diet and Nutrition
Regulation and Lifestyle Combing
Modernity Again
The Scuttling of Democracy?
6 The Two Cults of Lifestyle Perfectionism
Assured Perfectionism
Affirmative Perfectionism
7 Living in a Low-Trust Society
Going Viral
Detox Junction
Low-Trust Society
References
Index
POLITY END USER LICENSE AGREEMENT
Отрывок из книги
STEPHANIE A. BAKER AND CHRIS ROJEK
City, University of London, have been generous in granting Stephanie a sabbatical, which assisted with the research for, and writing of, this book.
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The lessons absorbed at the hearth about how to be, and how to live with others, are the keystones of moral perfectionism. Equivalent respect for the virtues of time management is to be found in Isabella Beeton’s, Book of Household Management (1861). For example, in her advice to the ‘Mistress of the Household’, she writes:
Early rising is one of the most essential qualities which enter into good Household Management, as it is not only the parent of health, but of innumerable other advantages. Indeed, when a mistress is an early riser, it is almost certain that her house will be orderly and well managed. On the contrary, if she remains in bed till a late hour, then the domestics who, as we have before observed, invariably partake somewhat of their mistress’s character, will surely become sluggards. (Beeton 1861: 2)
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