The HR Trailblazer: Unlock the Potential of Your Employer Brand
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Оглавление
Christine OSB McLeod. The HR Trailblazer: Unlock the Potential of Your Employer Brand
Introduction
CHAPTER 1: Branding Basics—What is Employer Branding?
CHAPTER 2: HR Trailblazing—From Transactions to Experiences
CHAPTER 3: The Business Case for a Strong Employer Brand
CHAPTER 4: How You Can Influence Your Employer Brand Image
CHAPTER 5: Technology and Social Platforms
CHAPTER 6: From the Inside Out
Conclusion: Fulfilling the Promise through Action—A Summary
Who Wrote this eBook?
References
Отрывок из книги
“A company’s brand is fundamentally connected to its employee culture.”
—Tony Hsieh, CEO, Zappos
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Take an assessment to evaluate the strength of your employer branding
Brett Minchington [2] provides an EXCELLENT assessment to gauge how well your current employer branding initiatives measure up against best practices. His assessment questions follow; Read his complete article here:
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