How an organization conducts itself both externally towards its customers and internally towards its employees, its employer brand, has never been more important… and transparent.<br><br>HR leaders know that the ability of customers, competitors and employees alike to evaluate the authenticity of brand messages has never been easier. By becoming knowledgeable about the fundamentals of employer branding and enabling the DELIVERY of that brand to create a vibrant organizational culture, HR leaders more than ever before have the potential for incredible reach, impact and leadership within their organizations.<br><br>This guide introduces the process of evaluating, designing or influencing, and executing an employer brand strategy that aligns the brand message with workplace reality.
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Christine OSB McLeod. The HR Trailblazer: Unlock the Potential of Your Employer Brand
Introduction
CHAPTER 1: Branding Basics—What is Employer Branding?
CHAPTER 2: HR Trailblazing—From Transactions to Experiences
CHAPTER 3: The Business Case for a Strong Employer Brand
CHAPTER 4: How You Can Influence Your Employer Brand Image
CHAPTER 5: Technology and Social Platforms
CHAPTER 6: From the Inside Out
Conclusion: Fulfilling the Promise through Action—A Summary
Who Wrote this eBook?
References
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“A company’s brand is fundamentally connected to its employee culture.”
—Tony Hsieh, CEO, Zappos
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Take an assessment to evaluate the strength of your employer branding
Brett Minchington [2] provides an EXCELLENT assessment to gauge how well your current employer branding initiatives measure up against best practices. His assessment questions follow; Read his complete article here:
