Successful Networking in 7 simple steps
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Оглавление
Clare Dignall. Successful Networking in 7 simple steps
Contents
Step 1. CREATING NETWORKING OPPORTUNITIES
Five ways to succeed
Five ways to fail
Identifying your existing network
Rediscovering your existing network
Blood may not be thicker than water
Build bridges to other networks
Surround yourself with those that bring out your best
Get business cards printed
Check your ‘back office’
Do you have the appropriate kit?
What should be on your business card?
Three tools for network planning
Do you really know where you’re going?
Time your travel to the minute
Make a checklist and count items in
Check the weather
Don’t be above a dress rehearsal
Key take-aways
Step 2. NETWORK EFFECTIVELY ONLINE
Five ways to succeed
Five ways to fail
What are the options?
LinkedIn®
What are their intended audiences?
How should I use them?
Social media and privacy
Facebook and privacy
Building your online brand
Create a house style
Sounding Pro: Customized LinkedIn® invitations
Libel
Copyright
Threats
Offensive comments
Key take-aways
Step 3. SECURE AN INVITATION
Five ways to succeed
Five ways to fail
Prioritize: make events work for you, not against you
What’s the field?: research your hosts
RSVPs: avoid a faux pas
Get advance intelligence: Find out who’s going
Dress
Body language and your positive attitude
How to introduce yourself
The elevator pitch
Key pointers
Creating an elevator pitch
Do
Don’t
Sounding Pro
Deal with networking nerves
1 Don’t plan to fail
2 Don’t be late
3 Set (very) manageable targets
4 Cut a deal with yourself
5 Smile
6 It’s not all about you
7 Get networking in perspective
Key take-aways
Step 4. BE THE BEST CONVERSATIONALIST
Five ways to succeed
Five ways to fail
Non-listeners
Marginal listeners
Pretend listeners
Active listeners
Sounding Pro: Being an active listener
Focus
Acknowledge
Clarify
Empathize
Sounding Pro: Follow-up letters and emails
Key pointers
Start every conversation with a handshake
Your hands speak volumes
Stand tall, feel confident
Achieve the right eye contact
Are you sitting comfortably?
Key take-aways
Step 5. SURVIVE DIFFICULT MOMENTS
Five ways to succeed
Five ways to fail
Dealing with practical mishaps
Spilled food or drink on someone?
Spilled food or drink on yourself?
Being late
Forgetting a vital piece of equipment
Forgetting business cards
Prevention is better than cure
How to handle difficult people in conversation
What to do when people don’t want to talk to you
What do to when you forget someone’s name
Sounding Pro: How to deal with sensitive topics
Cultural complacency is no joke
Sounding Pro: Letters of apology
Key take-aways
Step 6. WORK THE ROOM
Five ways to succeed
Five ways to fail
Warming up
Plan your journey through the room
How to move into conversations that seem closed
Knowing when someone is finished speaking to you
How to finish conversations politely
Sounding Pro: Navigating through conversations
Don’t rush off
Don’t rush in
Haven’t we met before?
We have to stop meeting like this
Choose a seat nowhere near anyone you know
Resist the temptation to stick with a new contact
Introduce yourself to everyone around
Make the most of intervals
Sit opposite rather than beside
Food and glasses
Business cards
Set timescales
Tailor detail to the time available
Engage with everyone in group conversation
Look out for and welcome loners
Ask for introductions
Facilitate introductions
Connect people outside of the event
Exercise caution
Key take-aways
Step 7. FOLLOW UP ON LEADS
Five ways to succeed
Five ways to fail
Let them know you want to talk more
Swap business cards
End clearly and warmly
Thank the people you met
Make your first follow up personal
Handwritten notes and when to use them
Make notes about who you met
Note your ideas
Review what worked and what didn’t
The follow-up plan
Staying in touch with self-confidence
Asking for introductions
Making mutual introductions by email
Sounding Pro: Mutual introductions by email
The features of written introduction
Offer the help that people actually need
Promote yourself as a helper
Receive help gratefully
Ask for help
When to promote contacts
When to demote contacts
Learn to let go
Key take-aways
If you enjoyed Successful Networking, check out these other great Business Skills in 7 Simple Steps titles
About the Author
Copyright
Отрывок из книги
Step 1 Creating networking opportunities
Step 2 Network effectively online
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If you are networking on behalf of your employer, it’s likely you already have a business card. If you don’t, you need to get some, for without business cards, all your networking efforts will be for naught. If you are starting your own business then ensure you have business cards printed before you start networking. You may think that’s a start-up expense you could do without, but it’s imperative to have some and they needn’t cost much – the web is full of sites printing business cards at very little cost. If you are hoping to switch careers, you may want to consider printing a personal business card, so that you can prevent a job offer being sent to a work email. What’s on your business card? Remember, you may need more information for use internationally than you need in your own country. And you may need information in the language of the country in which you plan to network.
Petersfield Projects
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