Twitter Power 3.0
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Оглавление
Comm Joel. Twitter Power 3.0
PRAISE FOR TWITTER POWER 3.0
FOREWORD
INTRODUCTION
1. AN INTRODUCTION TO THE SOCIAL MEDIA LANDSCAPE
2. WHY IS TWITTER SO POWERFUL?
3. GETTING STARTED THE RIGHT WAY ON TWITTER
4. TWITTER SETUP AND DESIGN
5. BUILDING A FOLLOWING ON TWITTER
6. THE ART OF THE TWEET
7. THE MAGIC OF CONNECTING WITH CUSTOMERS ON TWITTER
8. LEVERAGING TWITTER FOR TEAM COMMUNICATION
9. USING TWITTER TO HELP BUILD YOUR BRAND
10. LEVERAGING TWITTER TO DRIVE FOLLOWER BEHAVIOR
11. HOW TO MAKE MONEY ON TWITTER
12. BEYOND TWITTER.COM: THIRD-PARTY TOOLS YOU WILL WANT TO KNOW ABOUT
DIRECTORY OF RECOMMENDED TWITTER MEMBERS TO FOLLOW
WILEY END USER LICENSE AGREEMENT
Отрывок из книги
I started on Twitter in August 2007 after exhortations from some friends. At first I didn't get it: “Why do I care if LonelyBoy15's cat rolled over?” The light went on when I started searching for my name, people I knew, and topics that interested me.
Seven years later, I've connected with people from all over the world. I have 1.4 million followers and have tweeted 132,000 times. Sometimes I tweet when my dog rolls over, too. Twitter has become a fantastic tool for me.
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Twitter is everywhere, and it is here to stay.
And although the 140-character limit hasn't changed, much has evolved since the release of Twitter Power 2.0 in 2010.
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