When everyone has access to the same technology, skills and markets, how do you compete? New research shows that Creative leadership, centered on Vision, Engagement and Execution is key. In case studies ranging from elite military units to Internet services, DL Brouwer shows how it saves lives, unlocks growth and drives the “Return on Leadership”.
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D. L. Brouwer. The Return on Leadership
Dedication
Introduction – Leadership, Growth, and You
Chapter 1 – Turmoil or Turnaround?
Chapter 2 – Accidental Science
Chapter 3 – A Jury of Your Peers
Chapter 4 – Foundations of Leadership
Chapter 5 – From Carnage to Crew
Chapter 6 – Putting Out the Grease Fire
Chapter 7 – Resurrecting the Hangar Queen
Chapter 8 – Visualize a New Horizon
Chapter 9 – Engage in a New Conversation
Chapter 10 – Execute a Turnaround
Epilogue
Acknowledgments
How The Return on Leadership Came to Be
Speech Topics
Where Are They Now?
Index
Отрывок из книги
This is a book about growth and where to find it.
That means that ultimately it’s about the cultivation of a set of behaviors universally recognized as Leadership. It’s my job to prove to you that Growth and Leadership are clearly, inextricably linked. You can’t have one without the other.
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As I explored this problem, I began to wonder: What if there was a single metric that could be used to forecast the success or failure of leadership, regardless of gender, culture or industry? What if we could use that metric to assess leadership effectiveness the same way we assess everything else in business, by the measurable returns we receive on the carefully planned investments we make? As business leaders, when we make investments by committing capital or hiring people, we typically require a business plan that tells us what we’ll get in return: more revenue, more profit, more market share. Why should the decision to choose a highly capable, strategically differentiating leader be based on gut feeling? Where’s the data?
What if, alongside our Return on Investment (ROI) calculations, we could assess, budget and plan to grow our Return on Leadership (ROL), and reap the rewards? What if we had a single metric that would enable us to identify transformative leaders who have the capacity and drive to lead Ford-like turnarounds, both large and small? When it comes to selecting leaders for our struggling organizations, wouldn’t that be kind of like owning a crystal ball?
