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Dan S Kennedy. No B.S. Business Success In The New Economy
A Matter of Personal Decision
Truths That Aren’t, That Hold You Back
WARNING: Your Entry Point to Entrepreneurship May Be a Handicap to Overcome
Why Trying Doesn’t Work
Keeping Faith with Your Commitments
ACCUSATION: You’re a Workaholic
PERCEPTION: You’re a Wild-Eyed Risk Taker, a Riverboat Gambler. Have You Lost Your Mind?
BIG LIE: The Price of Entrepreneurial Success Is Just Too Much to Pay
The Decision of Autonomy
Mental Toughness Required
Hey, That’s Not Fair!
Take a Trip Down Lonely Street
I’m an Overnight Success—After 30 Years
Even with Success, There Is Failure
What Ultimately Separates Entrepreneurial Winners from Losers?
The Good News
Ask Your Customers
Ask Your Counterparts and Competitors
Smart Direct-Mail Testing
“Steal” Already-Tested Direct-Marketing Strategies
Moving Ideas from One Business to Another
How to Be More “Creative”
Competitors
Comparables
News
Old Ads
Top Direct-Response Copywriters’ Work
What If Everybody Hates Your Idea?
Positioning Strategy #1: How to Describe What You Do to Attract the Customers You Want
Positioning Strategy #2: How to Price
Positioning Strategy #3: How to Make Your Image Work for You
Positioning Strategy #4: Self-Appointment
A Story of Positioning Success
Who Do You Think You Are?
How to Tell If You Are an Entrepreneur (or Not)
The Fortune-Building Secret of Total Customer Value
Networking, Strategic Alliances, and Joint Ventures
The Remarkable Value of a Duplicatable Model
Mastering the Six Entrepreneurial Competencies
Live Outside the Lines
At Least Avoid the Ultimate Marketing Sin
Breakthrough Strategy #1: Find a Market Niche and Exploit It
Breakthrough Strategy #2: Find a New Sales Media and Let It Make You Rich
E. Joseph Cossman’s Million-Dollar Secret
Breakthrough Strategy #3: Create a New Type of Guarantee and Confound Your Competition
Breakthrough Strategy #4: Deliver Exceptional Service and Earn Word-of-Mouth Advertising
Breakthrough Strategy #5: Get Professional Prowess on a Percentage
Breakthrough Strategy #6: Reasonable Investment
Changing Your Attitudes About Selling. Myth #1: Selling Is Just Fast Talking
Myth #2: Selling Sets Up a Win/Lose Situation
Myth #3: Sales Ability Is Hereditary
Myth #4: Selling Isn’t Important to Every Business
But When Can I Stop Selling?
Fully Embrace Your Role as Salesperson
The Two Most Important Sales You’ll Ever Make
How to Bridge the Confidence Chasm
Another Important Sale
Take Off Your Rose-Colored Glasses
If It’s Not Meant to Be ..
How to Choose Your Key People
The Worst Number in Any Business—and What to Do About It
How to Be Litigious without Buying Your Lawyer a Yacht
What to Do If You Are in a Fight
Your Turn Can Come
When You Must Really Use a Lawyer
Putting a Wall Around Your Castle and Alligators in the Moat
Strange Creatures, Accountants
Rear View Mirrors, Magnifying Glasses, and Binoculars
Who Can You Count On?
You Can’t Teach a Pig to Sing
Hire Slow, Fire Fast
Forget the Idea of Ownership Mentality
How Your Employees Sabotage Your Marketing
You Can Only Expect What You Inspect
Identify, Keep, Reward, and Motivate
Recent Discoveries About All Employees
The Decision to Make
Good People Can Make a Huge Difference
What Works for You Is What’s Right
The Five Keys to Multiplied Cash Flow. 1. How to Reduce and Control Expenses
2. How to Get Financing Leverage
3. How to Get Paid
4. Increase Cash Flow by Increasing Sales
5. How to Find or Invent a “Slack Adjuster”
Two Commonly Under-Utilized Means of Boosting Sales, Profits, and Cash Flow
The Ultimate MCF Tactic: “Pre-Pay”
Why Is Time Such a Problem?
Why “Do It Now” May Not Be the Best Advice
The Yes or No Test
What Now?
Refuse to Let Them Steal Your Time
Put a Stake Through the Heart of Every “Time Vampire” Who Comes Your Way
The Secret of Secrets of Getting Rich
Using Your Subconcious Mind
How to Be in the Right Place at the Right Time
Luck Is a Product of Universal Law, But It Needs Some Assistance
Some Practical Advice on Attracting Good Luck
Three Strategies forBIGIncome Even if Starting as aSmallBusiness Owner
Strategy #1: You want to develop and control an effective promotional platform, and think in terms of owning that, not just owning a business
Strategy #2: Think synergistically
Strategy #3: Give yourself something other than your business to promote
How to Get Rich by Accident
The New Mandate of The New Economy
The Antidote to Advertising
Don’t Let Your Business Own You
Getting Out of Your Own Way
How to Help Your Business Mature
How Does a System Work?
As Long as There’s a Pulse, There’s Hope
Forget “Kinder and Gentler”
Pull Together a Plan
Don’t Hide
Don’t Take It Personally
Direct Your Energy to Business Re-Invention
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