The Irrational Bundle

Оглавление

Dan Ariely. The Irrational Bundle

Contents

Contents

Introduction

Chapter 1. Paying More for Less

Chapter 2. The Meaning of Labor

Chapter 3. The IKEA Effect

Chapter 4. The Not-Invented-Here Bias

Chapter 5. The Case for Revenge

Chapter 6. On Adaptation

Chapter 7. Hot or Not?

Chapter 8. When a Market Fails

Chapter 9. On Empathy and Emotion

Chapter 10. The Long-Term Effects of Short-Term Emotions

Chapter 11. Lessons from Our Irrationalities

Thanks

List of Collaborators

Notes

Bibliography and Additional Readings

Index

Отрывок из книги

Predictably Irrational

The Upside of Irrationality

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It was now time for the main part of the experiment. I took all the sets of pictures and made my way over to the student union. Approaching one student after another, I asked each to participate. When the students agreed, I handed them a sheet with three pictures (as in the illustration here). Some of them had the regular picture (A), the decoy of that picture (–A), and the other regular picture (B). Others had the regular picture (B), the decoy of that picture (–B), and the other regular picture (A).

For example, a set might include a regular Clooney (A), a decoy Clooney (–A), and a regular Pitt (B); or a regular Pitt (B), a decoy Pitt (–B), and a regular Clooney (A). After selecting a sheet with either male or female pictures, according to their preferences, I asked the students to circle the people they would pick to go on a date with, if they had a choice. All this took quite a while, and when I was done, I had distributed 600 sheets.

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