Оглавление
Daniel Karl Göhler. On A Few Things...
PREFACE
I. On memories..
II. On the (dys)function..
III. On guidance..
IV. On alcoholism…
V.On some militant atheists..
VI. On panic..
VII. On working with a dick..
VIII. On the imposed denial of suffering…
IX. On three… They haunt us. They are at every corner. They appear on TV and on the radio. They have a diverse amount of syllables. The most famous of three words everyone should have heard at least once in life: "I love you!" Maybe due to these important three the advertisement confronts us with "Just do it!", "Impossible is nothing!", "Always Coca Cola!" and so forth. Maybe we connect subconsciously three words with the most important message there is for a human being. One could argue to spin it around, making "I hate you!" as valid as the positive expression of the strongest vibes one is able to feel, but whatever is connected with negativity is rather exhausting for a heart than an anodyne for one´s soul. To destroy the romantic notion of the inscrutable phenomenon of love between a man and a woman (old school, baby!) – for it is the effect certain hormones have on our brain, so people in love suffer from a "delusional state of mind" – psychologists furthermore state that a human being tends to remember three lines more than any other combination. This cognition is nothing new at all, but rather ancient knowledge “Connect. Engage. Drive." Go for it! Make it happen! Life is good! Keep it simple! By stimulating our animalistic side, our precocious instinctive instant reactions, they maintain it cinch to be the "Way to go!" Politicians use it, from "Yes, we can!" to "Wir schaffen das!" Make life simple. See the world as simple as possible, even if she is a high complex alive and unutterable kind spaceship, our last straw, the only resort in the midst of the eternal nowhere. Identify yourself with "Outwit. Outplay. Outlast." Be sure to be "Stronger than dirt", so you can shine. You are a lucky star because you can "EA challenge everything." I get upset when I unconsciously use advertisement slogans as if they were ancient metaphors from people who really gave a damn, who were not trying to sell you their products. "Power, beauty, and soul" contain three nouns and a connector, but it sure sticks in your memory for the connotation of the brave, the grace and the 21 grams How many times have I been a victim of emotional stimulation where there is no connection to my soul what so ever? Are those beer-drinking bodybuilder men and skinny women with giant boobs really as happy as they seem due to one of the main causes of domestic violence? How many families have been destroyed because of the influence of booze? If alcohol brings up the real self of a person (as folks wisdom states), then its use should be highly restrictive (as psychologists claim ) . Who are you when you are drunk? Your real self? In vino veritas.. How would a "keeping it real" commercial look like? "This is Tommy. Tommy drinks liquor quite frequently but without getting tremendously hammered (says he), does not forget about any of his manners, does not beat up his wife, does not remember anything of what he was capable of, feels not to have to apologize for something he was not aware of? Or was he? Can alcohol serve as an explanation or a justification of violence? Once sober, Tommy says no. Cheers to that!" The moral club should not be too direct for it would rather scare people than making them think about the issue. From a certain psychological point of view, there is a sort of positive purpose in any kind of drug, e.g. the psychological worth of getting hammered from time to time to lose tension. When was the last time prohibition worked in favor of men? By applying a fatherly authority which is not based on biology but on abstract self-righteous bureaucratic minds, the possibility to say "No!" restricts the possibility of men to learn how to reign over their drives. When conquering the sore temptation of "obey your thirst", there will be the change "we can believe in." Another strategy to stimulate awareness might be the way: "Finger lickin´ good!" could be connected to Billy´s hand after smacking his once beloved Beulah, because she added the wrong kind of gas to his muscle car: "Diesel – Be stupid!" He might go berserk. He might forget to recall those three words he learned in group therapy in case of danger of losing temper: "Believe. Achieve. Receive." And Beulah would apply to "Dwell in Hope" and bare the beating until help arrives. There would be those involved who "serve and protect" – because "All lives matter!" If only! Casting pearls before swines! It would change nothing for it only portraits what everyone already knows. No help can be expected from a cynic. ”Imagination at work!” when going wrong. Ripped out of the original context, and just absurd. But aren't you the one who gives meaning to a thing, to anything? Won´t beauty as well as sense and morals be forever in the eyes of the beholder? Notice that the three words rule is not as fixed in its amount in other places, even though it does sound to your ear as if; Dare to think, dare to act ( 敢想敢干 ) 1958, China. Not connected to any intent of commercialization of a certain product, but rather meant to shape a people to then sell them the new normal. Seek truth from facts ( 实事求是 ) 1978, China. In simple English: Those in charge are providing the only truth that serves their interests. Have fewer children; raise more pigs ( 少生孩子多养猪 ) 1979, China. The original slogan sounds way more inviting than its actual meaning – to an ear that is able to perceive the ancient melody of the language of a culture that is over 5000 years old, it echoes in the familiar way of the triplets. Next time you have dinner at a Chinese restaurant, ask someone of the staff to read to you the original version. You'd be astonished about the "three melody" you'll hear. It is not just words, but as well sound that count. In the intent to overthrow our rationality we have heard uncountable sentences, sounds and gestures connected to the messages that should convince us to do whatever outcome there ought to be achieved. Memorable. It has to be memorabl e. We shall not forget – what we are told not to forget, not based upon a general definition of sense. Marketing ploy. Why do I know more brand symbols than I know leafs? When did I disconnect from the natural to become another victim of my super-ego environment of predatory capitalism? I take a walk through the park and I can detect the roaring of a Jaguar xf from afar, but I have no idea what bird tweets so beautifully somewhere in the bushes right next to me. I thought I knew what a duck looks like, which then turned out to be a Nile goose. If she had had a similarity to the symbol of my favorite fast food restaurant, I might have specifically recognized her right away. Beneficial. Beneficial is that we, too many people, have been high jacked by consumerism. I remember how devastating it was for me, to be one of the few children who did not have Nike´s on his feet. I remember how my mother got me those cheap white sneakers on which she drew the Nike symbol with a waterproof Edding, and how I cried for I knew everyone would notice the scam. What scam? By the time, one realizes that the real scam are those “Original Nike´s” made in China for a buck by a people who earn little to none in order for us, the brainwashed folks, spend our hard earned money on something whose value is not even measurable, taking the wider consequences of its production into account. Beneficial is it for those who reign over the scam. Today, I know. Back then, I was not even aware of the fact that the bigger idea to reproduce consumers is more important to the state than to bring up critical thinkers. The scam started generations ago and once introduced, it was passed on to offspring. Be the offspring! Be the offspring! Differentiation: What is the point if all pupils in school wear a certain brand. I refer to a certain brand or item that got its value due to marketing strategy rather than for what it is made of or its useful purpose. I want to be so different that I consume whatever I am told to show the world my distinctiveness. The scam goes on. “Took! Hoodwinked! Bamboozled!” Now that's X. It fits in so many contexts that "I´m lovin' it" to use it as much as it is required. And it is required. Required. Re-quired
As Reebok would say: “I am what I am.” A former customer that will refuse to consume any of those unnecessary things we are ought to believe that we needed them. My shoes? Today, I wear black and white sneakers that cost me five bucks. I know they were made in China under horrible working conditions. If I had a job that paid me well, I would surely go for a pair that is worth twenty times more. I know that my lack of financial means unwillingly affects the vicious circle of cheap labor and forced production in the Far East. Nevertheless, I will never ever spend a dime on those names whose products are exactly worth the same as the rubber-plastic sneakers on my feet. For it would be a double scam to spend a little fortune on something that lacks “Power, grace and soul.” Still, the question of the power of the three-word combination interests us. There exist languages that have perfected the delivery of thought within a three-word range According to their logic, the sentence structure is not fixed but free: "I love you!" is always understood, whether the "I" comes at the end, or "you" first. "Love you I!" works as well. The connection between word and soul has been established once and for all by these ancient languages when it comes to three-word messages. In Christian religion, we find the completeness divided into the Father, the Son, and the Holy Spirit. On the third day, the water was separated from the land, and it was called "Earth.": " (…) to grow grass, herbs, and trees." Three things which we, as landlubbers, need in order to survive. Water can exist in three forms: liquid, frozen, gas. The chemical formula for it is H20 which – let us count – are three letters. When we now start to explore the significance of numerology, dealing with an ancient resurrected language whose letters express numbers at the same time, we might go crazy 23 on our way to figure out the power of three. Let us focus on the usage of three letters, and let us rather suffer from inattentional blindness than get lost in pilpul speculations. Let us remember the dystopian slogan Orwell had visioned in "1984": "War is Peace. Freedom is Slavery. Ignorance is Strength." For the amount of repetition to it, people internalize the words and at the same token their meaning – if they agree to it or not. Like a song that clings to your memory, and you keep singing along all day without necessarily count it to the music you are usually into. Badabababaaaa – I´m lovin´ it. If you do or not, you go with it. Go with it! Go with it! In the 1960s, the television program started with the national anthem, and it ended its broadcast with the national anthem. In "black-and-white" ( which gives birth to gray ), the lyrics to the tune were visualized by heroic images, as well as social symbolism like family ( father, mother, child ), flying stars and stripes over the highest peaks and the deepest valleys. The letters to the anthem appeared in white, so people could sing along in case they did not know all of the lyrics. After a line was sung, it slowly disappeared by fading into the next line there was to sing. What the eyes subliminally did not perceive was the fact that when fading, some letters were still readable and formed three words that appeared on the screen for a few seconds: "Trust the government." was followed by "God is watching.", "Believe in government.", "Rebellion is not tolerated.", "Obey consume, obey consume.", and "Do not question government." Three minutes of subliminal messages to maintain peace and prosperity. Conspiracy cook until it turns out to be true, I say! Like the gorilla on the basketball court, one only begins to see when someone is there to point at what the attention does not grasp. Another cook taking a shot at another evil manipulation! Feel free to judge, for “i-d-c”, (L-O-L) but please reflect upon it for a minute. If this was going on in the 60s, how can we actually imagine the range of possibilities available today, almost 60 years later? “Advancement through technology” – but for whom? Lately, I was told I was too young to deal with issues of that kind . That I should be patient and wait for my "third age" in order to speak freely about the unpleasant, the censored, the inconvenient, for it was well known that it was old men who had nothing to lose. But my third eye – if you will allow that ancient New Age Expression – has refused to look away quite a while ago, and therefore I might have already reached the mellow age of scrutinizing the inconceivable. To me, it is more an act of wanting to know rather than trying to prove the wickedness of anyone involved in the scam of subliminal manipulation. Our lives are influenced by so many threes; whether it is about making us want stuff we do not necessarily need, or manipulate our way of thinking by hidden messages of at least three words that we keep in mind – if we like it or not. We like it! We like it! Under the slogan "Liberté. Égalité. Fraternité." more than 40,000 heads were chopped off. Hegelian Dialectic states that in order to maintain the political hegemony of a certain social elite it is almost inevitable to apply the strategy of "Problem-Reaction-Solution" where chaos is orchestrated by those who benefit from it most, for they will appear to be the savior in crucial times of trouble and gain the hearts of the oppressed. Again, we are confronted with another powerful three-word combination that hits the nail on his head. The question to end our voyage would be to what extent can we protect ourselves from those messages that want to trick us into feeling or doing something we actually did not want to. We could call "Nine-One-One", and would not get an answer but rather a uniformed officer who would sort things out for us – and might have us arrested for asking the wrong questions when there should not be an outside judgment to a thought in your mind. The last resort of true privacy where search warrants are worthless – still. Thought crime is taken out of Orwell´s vision. It is just fiction ! If only! Go tell that to those who are imprisoned for asking the wrong questions. But the fear of the thought of the elite of a country is understandable since it is the mother of all actions. Due to global social constraint bombardment, we shall be made unable to freely enjoy our last resort of absolute freedom. Does the plain imagination of robbing a bank make us already guilty as if the heist had happened? Are we a potential danger that by thinking freely become a menace to society? Do we need three-word messages to stay in line, to be less dangerous? To whom is men a threat if not to men themselves? Homo homini lupus. Who dares to feel less wolf than the rest of the pack? It is not about one wolf taming the other, but furthermore to strengthen the pack´s hierarchy
X. ADDENDUM
