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Dave Boone's Struzzi. App Store Fame and Fortune With Public Relations
Acknowledgements
INTRODUCTION
Chapter 1. Public relations. What’s the deal?
Chapter 2. Going pro or going solo. Pros and cons
Chapter 3. Finding the right reporters. Friends with benefits
Chapter 4. Timing media outreach. Father Time’s PR rules
Chapter 5. Crafting the perfect pitch. Stepping up to the spotlight
Chapter 6. The art of the media call. Speaking for success
Chapter 7. The perfect press release. Making it official
Chapter 8. Creating other PR documents. Meet your supporting cast
Chapter 9. Positive product reviews. Getting the “thumbs up”
Chapter 10. Pitching different topics. Building a pitch arsenal
Chapter 11. Awards and accolades. Winning the grand prize
Chapter 12. Speaking opportunities. Building a reputation
Chapter 13. Staying in the spotlight. Keep making waves
Chapter 14. Measuring PR effectiveness. Results versus investment
Chapter 15. Free + paid PR resources. A helping hand
Chapter 16. Tracking + promoting coverage. Basking in the afterglow
Chapter 17. Social media and PR. Interacting with the masses
Conclusion
Appendix. Must-have app media
PR Document Starter Kit
About the author
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First and foremost, I would like to thank the various individuals who gave me the opportunity to start and continue my journey in the public relations world: Joanna Kulesa and Angelique Faul, principals at Kulesa Faul; Julie Tangen, PR director at Kulesa Faul; Harvey Bolgla, principal at DBA Public Relations; and Sara Trujillo, senior vice president at DBA Public Relations.
I am grateful to the hundreds of clients and executives that I have worked alongside during my public relations career. This book is made possible by the experiences I have shared with each of them.
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Getting your app featured on just one of these sites is enough to skyrocket your app to the top. As an added bonus, once it is written about, your app is featured on their website forever, which can result in future downloads, without any further effort. It’s the gift that keeps on giving.
You don’t have to look far to see the results in action either. At the time of this writing, all 50 of the top grossing iPhone app developers have used public relations to drive downloads and keep themselves on the charts. In a nutshell, winners use PR, those that don’t get stuck at the bottom of the charts.
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